Innovation
Innovation is where we started in 1892 when our founder, William Painter, invented the bottle cap, also known as the crown cork. This landmark innovation solved an unmet need: the ability to seal carbonated beverages quickly and securely. Our innovative approach to satisfying customer needs is still emblematic of our philosophy today. For us, innovation comes in many forms, including improving existing products and manufacturing processes, pioneering concepts and finding ways to enhance shelf appeal, convenience and sustainability, or increasing consumer engagement.
Our Innovation Process
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In this video, Crown's Chief Technology Officer, Daniel Abramowicz, Ph.D., offers a peek into just one of the ways that Crown is driving innovation from the inside out. Based on the concept of a "clariton," a fictional particle that is generated when two ideas collide, Crown is creating Clariton Zones across the organization to foster interactivity and stimulate innovation.
Our dedicated Innovation Team executes a phased, forward-looking development process to drive new product development, whether we are seeking to improve existing technology or break ground with a new concept.