Add Convenience To Cosmetic And Personal Care Brands With Slim, Easy-To-Grip Packaging From Crown

Philadelphia, PA - February 9, 2011. CROWN Aerosol Packaging North America, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), announces that it has upgraded its Spartanburg, South Carolina facility to include the manufacture of slim 45mm diameter containers. Suitable for a range of cosmetic and personal care applications, including shaving cream, sun tan lotion, perfume, hair spray, body spray and deodorant, the package’s slender profile makes it easier to grip for women’s smaller hands.

The steel containers are available in heights ranging up to 178mm, giving brand owners added flexibility. Shorter heights of 96mm are ideal for sample-size and travel-size products that meet strict airport carry-on regulations and allow consumers to take their favorite products with them wherever they go.

“Cosmetic and personal care purchases are very intimate choices for consumers, with many staying loyal to brands that have proven to work for them,” says Jim Wilson, President, CROWN Aerosol Packaging North America. “Incorporating packaging that enhances convenience and portability so the product fits easily into consumers’ busy lifestyles can build brand loyalty even more.”

Steel's preference is further enhanced with its strong sustainability platform. Steel aerosol containers are 100% recyclable and all steel containers have a recycling rate of 65% in the United States, helping save 70 percent of the energy required for primary production. The material can also be recycled infinitely with no degradation in quality.

About Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, Pennsylvania. For more information, visit www.crowncork.com.

For more information, contact:

In the United States: Andres Gutierrez, Marketing Manager; Tel: +1 (215) 698-5217; Email: andres.gutierrez@crowncork.com. 

In Europe: Lee Bradley, Business Development Director; Tel: +44 1623 52 84 32; Email: lee.bradley@eur.crowncork.com 

For editorial inquiries: Thomas T. Fischer, Vice President, Investor Relations and Corporate Affairs; Tel: (215) 698-5266; Email:thomas.fischer@crowncork.com