Build Stronger Brands With Innovative Line With Premium Closures From CROWN

Thursday, August 5, 2004
Investors

PHILADELPHIA, Aug. 5 /PRNewswire-FirstCall/ -- Marketers of food, personal care, household and do-it-yourself products can achieve greater shelf impact and significantly enhance the convenience and consumer interaction with brands using innovative dispensing technology from CROWN Aerosols Europe, an affiliate of Crown Holdings, Inc. (NYSE: CCK) (Crown).

Products such as mustard, honey, syrup, sun cream, hair gel, facial wash gels, sealants, wood glue, and many others can be easily and quickly dispensed from cans by simply pushing a button. This product development, called bi-compartmental (bi-can) aerosol technology, incorporates a plastic inner bag to keep product and propellant completely separate. This separation ensures propellant is not emitted during dispensing and prevents product from coming in contact with the package itself. The possibility of product drying or hardening is also eliminated, increasing its life span.

"Bi-can technology lets consumers have fun while using brands and allows convenient, simple dispensing at the same time," explains Nicolas Anthon, Commercial Director, CROWN Aerosols Europe. "For example, men and women can apply sunscreen in the precise amount and location they desire, without accidental spills and mess. For children, being able to apply chocolate syrup to ice cream in unique patterns or pictures will certainly add more fun to their experience.

"For brand owners, using bi-can technology for these types of products will help break the landscape of the retail shelf," continues Anthon. "Mustard packaged in this type of container will draw significant attention when sitting next to the squeezable bottles used by most brands."

Bi-cans offer consumers excellent practicality due to their ergonomic design and 360-degree operation and require little effort to use. Product is dispensed cleanly and accurately, with no shaking required.

Brand managers and marketers can further distinguish their products by incorporating shaping and decoration into packaging designs. Crown can work with marketers to create packages featuring subtle shaping or highly innovative asymmetrical designs. Crown's high quality lithographic decoration and innovative print finishes further enhance the appearance of aerosol containers.

Crown Holdings, Inc., through its affiliated companies, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA.

SOURCE  Crown Holdings, Inc.
    -0-                             08/05/2004
    /CONTACT:  In Europe: David Winstanley, Business Development Manager,
CROWN Aerosols Europe, Tel: +44 1623 528486, Email:
david.winstanley@eur.crowncork.com; or In the United States: Brad Dahlgren,
Vice President Sales, CROWN Aerosol Packaging, Tel: +1-215-698-5260, Email:
bdahlgren@crowncork.com; or For editorial inquiries: Thomas T. Fischer, Vice President, Investor Relations and Corporate Affairs; 
Tel: (215) 698-5266; Email: thomas.fischer@crowncork.com; or For investors:
Timothy J. Donahue, Senior Vice President - Finance, Crown Holdings, Tel:
+1-215-698-5088/
    /Web site:  http://www.crowncork.com /
    (CCK)

CO:  Crown Holdings, Inc.; CROWN Aerosols Europe
ST:  Pennsylvania
IN:  FOD HOU
SU:  PDT

MZ 
-- PHTH046 --
5733 08/05/2004 12:51 EDT http://www.prnewswire.com

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