Crabtree & Evelyn Launches Organic Product Line With Premium Closures From CROWN

New Capping Machinery Reduces Maintenance Costs, Triples Speed Potential
Thursday, August 5, 2004
Investors

PHILADELPHIA, Aug. 5 /PRNewswire-FirstCall/ -- CROWN Closures Europe, an affiliate of Crown Holdings, Inc. (NYSE: CCK) (Crown), is now supplying additional closures for an expanded selection of preserves from UK-based Crabtree & Evelyn after installing new capping machinery at C&E's new factory in Highbridge, UK.

Crabtree & Evelyn has launched its "Duchy Originals Organic" gourmet food line that includes orange marmalade and English lemon curd. Crown has worked with the English luxury goods maker since 1991, providing custom-decorated closures for Crabtree & Evelyn's premium preserves. For the new organic line, Crown is supplying elegantly designed closures colored in green and black with gold writing to convey a traditional English image.

"We rely on Crown to supply us with closures of consistently superior performance and aesthetic design," says Bob Cummins, General Manager, Crabtree & Evelyn. "Crown closures not only complement our brand ideals but also communicate our commitment to offering customers the highest quality products."

The new organic products are manufactured at C&E's new Highbridge factory, where Crown's Customer Technical Service (CTS) team had previously installed a new 400SD capper and 6R 17 machine-mounted hopper - both Crown products - for optimal performance. This latest generation of machinery is less costly to service and is capable of capping 400 jars per minute - more than three times the capacity of the previous generation equipment.

"Crown has contributed significantly to the successful move to our new factory," adds Cummins. "This has enabled us to meet our increased orders for the Duchy Originals Organic range as well as the full C&E range of products."

Crown is providing three sizes of its RTB (Regular, Twist, with Vacuum Button) closures for C&E's new organic line: the 43-mm manufactured in Seesen, Germany; the 58-mm manufactured in Aprilia, Italy; and the 63-mm manufactured in Poole, England.

Crown Holdings, Inc., through its affiliated companies, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, Pennsylvania.

SOURCE  Crown Holdings, Inc.
    -0-                             08/05/2004
    /CONTACT: In Europe: Thierry Lainez, European Business Development
Manager, CROWN Closures Europe, +33 1 49 18 40 45,
thierry.lainez@eur.crowncork.com; In the United States: Terry Zeik, Vice
President, Sales, Metal Closures, +1-740-681-6521, terry.zeik@crowncork.com;
For editorial inquiries: Thomas T. Fischer, Vice President, Investor Relations and Corporate Affairs; 
Tel: (215) 698-5266; Email: thomas.fischer@crowncork.com; or for
investors: Timothy J. Donahue, Senior Vice President - Finance,
+1-215-698-5088, all of Crown Holdings/
    /Web site:  http://www.crowncork.com /
    (CCK)

CO:  Crown Holdings, Inc.; CROWN Closures Europe; Crabtree & Evelyn
ST:  Pennsylvania, England
IN:  ENV FOD
SU:  PDT

FB 
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5730 08/05/2004 12:46 EDT http://www.prnewswire.com

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