Crown and WD-40 Tap Creativity to "Support Our Troops"

Novel ‘jumble plate’ printing solution randomizes can printing without compromising graphic quality

Philadelphia, PA - March 25, 2011. CROWN Aerosol Packaging North America, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), is working with WD-40 Company to launch a limited edition series of collectible cans to honor American military forces. The series consists of four different designs: three depicting air, sea and land themes and one combined graphic showcasing all five military branches, including the Coast Guard. WD-40 Company will donate 10 cents per can purchased to three military charities: Armed Services YMCA, Wounded Warrior Project and Veterans Medical Research Foundation. Crown will also make a donation to each of the charities.

A key hurdle to the success of the program was ensuring that WD-40 Company customers would receive a thorough mix of designs, allowing consumers to collect the entire series. However, the typical printing process for aerosol cans – where a single graphic design is printed on a flat sheet of metal that is later sheared into strips that serve as the foundation for individual body blanks – would force contract fillers to sort the designs by hand before shipping. To eliminate this labor intensive, manual process, Crown proposed a creative alternative: a “jumbled” approach that would place all four designs on a single printing plate, guaranteeing that designs would be pre-mixed on pallets being shipped off to various contract fillers around the United States.

“Given the times we’re in, supporting our troops was an initiative that resonated with our entire organization,” explains Mike Freeman, Division President - The Americas, WD-40 Company. “We turned to Crown, a partner of ours for more than 20 years, to help us bring this fundraising effort to market. While an inherently simple idea, the jumbled printing plate solution demonstrates the innovative thinking Crown brings to its customers.”

In addition to coming up with the “jumbled” plate approach, Crown played an integral role in the graphic design process. In the initial stages of product development, Crown collaborated with WD-40 Company’s design firm, Leon Richman Design (Santa Ana, CA) to create bold graphics that could be reproduced on printing presses with high quality results. Printed using a four-color process, plus spot usage of WD-40’s signature blue, Crown’s graphic experts provided support in a number of areas including color correction and blending. Crown’s team also ensured that common design elements across the four graphics, such as the military stars, had the same level of intensity.

“Crown is proud to be a part of a campaign that supports the men and women serving in the Armed Services around the world, as well as their families,” says Jim Wilson, President, CROWN Aerosol Packaging North America. “The campaign also demonstrates our commitment to going the extra mile for customers to make any packaging project a success.”

The “Support Our Troops” campaign launched on March 1, 2011 and will run through May 31, 2011. Consumers can purchase the limited edition packages in retail outlets such as Lowe’s, Wal-Mart, Kmart, NAPA, Pep Boys and Auto Zone. Ronald Lee Ermey, the highly recognizable retired U.S. Marine Corps drill instructor and actor, will serve as a spokesman for select promotional opportunities during the course of the campaign.

About Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.

For more information, contact:

In the United States: Andres Gutierrez, Marketing Manager; Tel: +1 (215) 698-5217; Email: andres.gutierrez@crowncork.com

In Europe: Lee Bradley, Business Development Director; Tel: +44 1623 52 84 32; Email:lee.bradley@eur.crowncork.com

For editorial inquiries: Thomas T. Fischer, Vice President, Investor Relations and Corporate Affairs; Tel: (215) 698-5266; Email: thomas.fischer@crowncork.com