Crown's Easylift® Easy-Open Ends Enhance Openability For Heristo's Private Label Brands

Monday, February 21, 2011

Philadelphia, PA – February 21, 2011. heristo, one of the leading food canners and private label suppliers in Germany, is promoting convenience for its products by incorporating Easylift® easy-open ends from CROWN Food Europe, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com). The ends were launched on its Buss range of ready meals and soup and its Saturn pet food products in Germany.

Featuring a generous gap between the can lid and the ring pull, Easylift® easy-open ends allow consumers of all ages, including seniors, children and the physically impaired, to easily open food cans.

“Crown worked closely with us to ensure a smooth transition to the new technology and minimize downtime,” said Heinz-Josef Elmerhaus, Managing Director, Saturn. “They provided support from testing of the new packaging technology on our manufacturing lines to set up for commercial production, ensuring a successful launch in the market.”

Available in a wide range of diameters, the Easylift® easy-open ends are suitable for heristo’s complete range of Buss and Saturn products. The 73mm and 99mm diameter ends are used on its 400g and 800g ready meals and soup cans. The 73mm diameter end is also used for its 200g and 400g cat food cans and the 99mm diameter end for its larger 1.2kg dog food cans.

“Private label packaging is becoming more innovative, with many setting the pace when it comes to unique packaging,” says Laetitia Durafour, Marketing Manager, CROWN Food Europe. “Our award-winning ends help heristo add value to its packaging by enabling consumers to reduce the time and effort needed to prepare meals for themselves, their families and their pets.”

 

About Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.

For more information, contact:

In Europe: Laetitia Durafour, Marketing Manager; Tel: +33 1 4918 4316; Email: laetitia.durafour@eur.crowncork.com

In North America: Hella Neffati, Marketing Manager; Tel: +1 215 698 6056; Email: hella.neffati@crowncork.com

For editorial inquiries: Thomas T. Fischer, Vice President, Investor Relations and Corporate Affairs; Tel: (215) 698-5266; Email: thomas.fischer@crowncork.com

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