Crown's Ideal Closure® Enhances Convenience Of Retort Food And Beverage Applications

Philadelphia, PA - July 13, 2011 – Brand owners can add a new level of convenience for hotfill and retort applications such as soup, nutritional beverages, coffee and tea with the help of the 40mm Ideal Closure® from CROWN Closures Americas, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com). Compatible with plastic or glass containers, the Ideal Closure® delivers superior barrier performance, easier opening and brand differentiation on the retail shelf.

The Ideal Closure® is a unique hybrid of a plastisol-lined metal disk and a plastic band. The metal disk forms an airtight seal against the container to guard against oxygen ingress while the consumer-friendly plastic band is easy to grip, enhancing the opening experience. The closure’s two-stage opening mechanism separates the force required to overcome the friction between the closure threads and the container from that required to release the vacuum in the package, further easing opening for consumers.

The design of the closure also creates multiple opportunities for brand owners to differentiate their products on the shelf. Logos, messaging and nutritional value can be printed on the metal disc and different flavors can be communicated with distinctively colored plastic bands.

The Ideal Closure® is also fully recyclable, allowing consumers to include it in the same recycling system as the rest of the package.

“The Ideal Closure® provides a powerful brand-building packaging option for hotfill and  retorted food and beverage applications,” says Sheila Heath, Director of Marketing for CROWN Closures Americas.  “It protects product quality and freshness, is easy to recycle and at the same time, has a striking presence on the retail shelf.”

About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.

For more information, contact:

In the United States: Sheila Heath, Director of Marketing; Tel: (740) 681-6577; Email: sheila.heath@crowncork.com

In Europe: Jason Hegarty, New Products & Marketing Manager; Tel: +44 1202 774 366; Email: jason.hegarty@eur.crowncork.com

For editorial inquiries: Thomas T. Fischer, Vice President, Investor Relations and Corporate Affairs; Tel: (215) 698-5266; Email:thomas.fischer@crowncork.com