Crown's PeelSeam™ Peelable Ends Enhance Openability Of Tuna Cans

Philadelphia, PA - January 6, 2011. Jealsa, the leading Mediterranean fish canner, is relaunching its oil-based tuna product using PeelSeam™ peelable ends from CROWN Food Europe, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com). The new metal cans address the growing demand for more convenient product access, offering enhanced packaging openability for consumers.

Jealsa, the leading Mediterranean fish canner, is relaunching its oil-based tuna product, supplied to Mercadona under the retailer’s “Hacendado” brand, using Crown’s PeelSeam™ peelable ends. The ends offer a new level of convenience and openability for consumers on larger can sizes, ideal for families, caterers and even hotels.

Jealsa is incorporating Crown’s PeelSeam™ peelable end on its 150mm x 65mm cans for the tuna product line it supplies to Mercadona under the leading Spanish retailer’s “Hacendado” brand. The decorated can also features a recloseable plastic lid to facilitate re-use.

“Using Crown’s peelable easy-to-open end has enabled us to offer a new level of convenience on larger can sizes, ideal for families, caterers and even hotels,” said Carmen Calvo, a spokesperson from Jealsa. “Crown provided strategic guidance and support throughout the project to ensure smooth delivery to Mercadona.”

Crown’s PeelSeam™ peelable ends consist of a thin flexible foil heat-sealed to a rigid steel ring for conventional double seaming onto standard containers. No adjustment to tooling or seaming processes is required. The end enables consumers to open the metal package smoothly, easily and safely, crucial in an industry where convenience is key.

The latest family of PeelSeam™ peelable ends – now including 65mm (211), 73mm (300), 83mm (307), 99mm (401), 150mm (600) diameters and also rectangular ends – is compatible with Crown’s steel and aluminum stylish bowl-shaped cans, standard three-piece cans with volumes up to 2kg, as well as non-round cans. The ends are ideal for both processed foods such as fish, ready meals, vegetables or desserts and non-processed dry foods such as milk and coffee powder.

“With our innovative end, Mercadona is able offer its consumers a packaging solution that adds value on the shelf by being easy and quick to open,” said Laetitia Durafour, Marketing Manager, CROWN Food Europe. “High quality graphics can also be printed on the peelable lid to enhance visual appeal and further differentiate the brand.”

About Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, Pennsylvania. For more information, visit www.crowncork.com.

For more information, contact:

In Europe: Laetitia Durafour, Marketing Manager; Tel: +33 1 4918 4316; Email: laetitia.durafour@eur.crowncork.com.

In North America: Hella Neffati, Marketing Manager; Tel: +1 215 698 6056; Email: hella.neffati@crowncork.com.

For editorial inquiries: Thomas T. Fischer, Vice President, Investor Relations and Corporate Affairs; Tel: (215) 698-5266; Email: thomas.fischer@crowncork.com.