Jealsa Incorporates Crown’s PeelSeam™ Peelable Ends On Its 240ml Oval Shaped Tuna Cans in Spain

Distinctive Convenience Packaging Increases Recognition for Private Label Brand

Philadelphia, PA – March 6, 2012. Jealsa, the leading Mediterranean fish canner and supplier of private label products in Europe, is relaunching its oil-based tuna in oval-shaped cans using PeelSeam™ peelable ends from CROWN Food Europe – Cans and Closures, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com). The new end is easier to remove than traditional ends, enhancing convenience and ease of access for consumers of all ages.

Jealsa adopted the PeelSeam™ peelable end for the 240ml oval tuna cans it packs for Spanish retailer Mercadona’s “Hacendado” brand. The change follows the successful transitions of other Hacendado branded products to the technology, helping to build product uniformity and brand differentiation across the entire canned food line.

Crown’s PeelSeam™ peelable ends consist of a thin, flexible foil that is heat-sealed to a rigid steel ring, allowing for conventional double seaming onto standard metal containers. Only small adjustments to the seaming process are required, minimizing production downtime and changeover costs for the manufacturer. They are also lighter than traditional ends, leading to a reduction in overall can weight. The PeelSeam™ peelable end benefits the consumer by making the can opening process smooth, easy and safe. 

“The introduction of the PeelSeam™ peelable ends on oval tuna cans helps ensure our customers’ products stand out on the shelf and add value to the consumer experience by making accessing the product inside quick and easy,” said Carmen Calvo, a spokesperson from Jealsa. “Crown’s Customer Technical Support (CTS) team worked very closely with us throughout the installation process to ensure a smooth changeover to the new ends.”

“In an increasingly competitive market, private label brands continue to seek ways to strengthen their identity and meet the needs of consumers,” said Ana Neale, Marketing Director, CROWN Food Europe – Cans and Closures. “Incorporating easy-open technology such as PeelSeam™ peelable ends is an easy way to add value and enhance the perception of a brand.”

About Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.

For more information, contact:

In the United States: Ron Skotleski, Director of Marketing, CROWN Beverage Packaging; Tel: (215) 718-1303; Email: ron.skotleski@crowncork.com

In Europe: Caroline Archer, Marketing Director; Tel: +33 1 49 18 40 43; Email: caroline.archer@eur.crowncork.com 

For editorial inquiries: Thomas T. Fischer, Vice President, Investor Relations and Corporate Affairs; Tel: (215) 698-5266; Email: thomas.fischer@crowncork.com

For investors: Thomas A. Kelly, Senior Vice President Finance, Tel: (215) 698-5341, or

Ed Bisno, Bisno Communications, Tel: (212) 717-7578.

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