Making Metal Packaging Personal – Part 2: Engage Through Touch

In this second post in our series, we continue our discussion on unique approaches brands can take to personalize metal packaging.

Engage Customers Through Touch

Apart from the visual aspect, there are also a host of ways to use shaping, decorating and other enhancements to physically customize packaging in order to connect with the consumer.

Shaping Metal Packaging

Advances in shaping for steel and aluminum cans allows us to transform metal packaging into works of art that invite the consumer to physically reach out and touch a product.

Shaping also enhances the ergonomic characteristics of products, taking convenience a step beyond the ordinary. Packaging can now be molded to fit the consumer’s grip, improving comfort while also making products easier to grasp and use for elderly consumers.

Creating Uniquely Shaped Cans

At Crown, we use state-of-the-art blow-forming technology to produce uniquely shaped cans, directing high-pressure air into the container, causing the metal to expand into the desired shape.

The versatility of shaping offers brands an exclusive opportunity to transform metal into packaging that is appropriate for anything from seasonal themes to new product promotions – all in a new, eye-catching way.

Using Touch Effects to Stand Out

Special decorative effects such as Tactile or Soft Touch finishes are another simple way to appeal to and engage the consumer physically, giving packaging a luxurious and distinctive feel. Brands can choose whether to apply the finishes selectively or across an entire package to create the look that consumers want to reach out and touch.

Learn more about how you can add shape and touch to your metal packaging.