Making Metal Packaging Personal – Part 3: Enhancing the Experience

This is the third post in our series discussing different approaches brands can take to personalize their metal packaging and make a greater impact on the customer.

Enhancing the Experience

These days, consumers live fast-paced, busy lifestyles, and consequently prefer to enjoy products on-the-go. Metal cans already address convenience and portability factors, but it is also important to consider innovations that directly enhance the consumer’s experience with that product.

ChillZone™

For beverages, people prefer drinks to be at their most refreshing – whenever they want them. Crown’s ChillZone™ solution was developed since a chilled beverage will warm more quickly when held – from the warmth of the consumer’s hand – rather than the ambient temperature alone.

ChillZone™ introduces an insulating band around the lower half of the can, where the consumer typically holds a beverage, keeping the product cold for as much as 40 percent longer than those without this solution.

Cans using ChillZone™ can be printed in full color, helping brands utilize the same space as they would normally for product messaging and design. Moreover, in keeping with the can’s intrinsic sustainability and convenience values, the band does not require removal prior to recycling.

360 End®

Personalization can also stretch beyond the appeal of texture and temperature to engage consumers through taste and smell. Crown’s 360 End® allows brand owners to improve the overall consumption experience with an entirely removable end that transforms the can into a drinking vessel, eliminating the need for separate glassware.

This particular format, ideally suited for the craft brew industry, allows the product’s full aroma and flavor to register immediately, enhancing the flavor of the product for the consumer.

Get more information about how you can enhance customers’ experience with cans.