Preparing for the Era of Printed Electronics – Part 4
One of the most important elements for brands to take into consideration is the emotional power their products evoke - technology has allowed product interaction to be a two-way conversation. In the final installment of our series, we take a look how brands can harness positive customer interaction by means of emotional engagement.
The Emotional Connection
Consumers are more likely to buy brands that they connect with emotionally, and with children increasingly impacting purchasing decisions, it is important to engage the entire household. The students from Brunel proposed a new type of lid for glass jars that include a pressure sensor, speaker and battery. With different lids being programmed to produce different sounds, families can collect the closures and build a miniature drum kit for their child, bringing fun interaction with the product, as well as encouraging consumer interest and loyalty.
Moving Forward
At the end of the student competition, two awards were presented – the first was given to the team with the best overall idea and the second was for the team with the best presentation. All the students were also provided with feedback from Crown’s general management members on both their ideas and their presentation skills.
We’re delighted that participants found that the challenge offered them real consumer and industrial experience and combined both practical applications and theoretical learnings.