Proraso Tin by Crown

Nostalgic Men’s Grooming Brand Proraso Chooses Premium Metal Packaging from Crown for Form And Function

Format taps into Italian brand’s storied heritage to create a distinctively vintage look

Thursday, May 3, 2018
Philadelphia, PA – May 3, 2018. Since 1908, when Ludovico Martelli established the company in Firenze, Italy, the business has been setting trends in the male grooming market. Proraso, the company’s own brand of pre- and aftershave cream, was launched in 1948 and it is known today as Italy’s most venerable shaving brand, in an industry that is estimated to...

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Promotional Packaging

Designing Desirability Series: Creating the Concept

Friday, April 20, 2018
From store shelves to kitchen cupboards, packaging is an integral part of our daily lives. While its primary role is to deliver food safely and efficiently to the consumer, packaging is also a brands last chance to sway the consumers’ decision at the point of purchase. As the marketplace becomes ever more crowded, brands are fighting over a dwindling pool of consumer attention, racing to secure cost-effective ways to differentiate themselves on the shelf.

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Walkers Holiday Tin

‘Tis the Season for Holiday Packaging

Wednesday, December 20, 2017
Whether you will be celebrating Christmas, Hanukkah, Kwanzaa – or perhaps all three! – this time of year is full of gatherings with friends and family, indulgence in treats and sweets and gift giving. Seasonal and gift packaging is a powerful way for brand owners to add value to their product during the holidays, when consumers are seeking a “special...

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Island Records Beer Range

Island Records and Crown — World’s Best Can

Crown’s unique musical craft beer can for Island Records wins Best Can at Annual World Beverage Awards

Monday, November 20, 2017
Philadelphia, PA – November 20, 2017. The iconic record label Island Records has partnered with Crown Bevcan Europe and Middle East, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com), to launch the world’s first “Shazamable” can for its Session IPA Beer. This collaboration was recognized at the Annual World Beverage Innovation Awards, held in September at...

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Crown Develops “Out Of This World” Tins for Jean Paul Gaultier

Monday, July 10, 2017
Philadelphia, PA – July 10, 2017. CROWN Aerosols & Specialty Packaging Europe, a business unit of Crown Holdings, Inc. (Crown) ( www.crowncork.com), and French haute couture fashion designer Jean Paul Gaultier have collaborated to produce creative new package designs for the brand’s ‘Le Male’ and ‘Classique’ fragrances. The new packages depict the popular Superman and Wonder Woman superhero characters “bursting”...

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Nescafé Azera Coffee

Crown Brings to Life Exclusive Tins for Nescafé® Azera Coffee

Packages convey the perception graphic design students have of urban coffee culture around the world

Thursday, June 29, 2017
Philadelphia, PA – June 29, 2017. For the third consecutive year, Nestlé, maker of the NESCAFÉ ® AZERA coffee brand, has teamed up with CROWN Aerosols & Specialty Packaging Europe, a business unit of Crown Holdings, Inc. (Crown) ( www.crowncork.com), on the launch of a series of limited-edition tins. Created in collaboration with graphic design students from the University for...

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Gutarra Tus Primeros

The Spanish Market Says Hola! to the Orbit® Closure

Wednesday, May 31, 2017
Philadelphia, PA – May 31, 2017. The universally easy-to-open Orbit ® Closure from CROWN Food Europe, a business unit of Crown Holdings, Inc. (Crown) ( www.crowncork.com), has debuted in the Spanish market on jars of Gutarra’s “Tus Primeros,” a premium range of preserved vegetables. Gutarra, part of the Riberebro Group, has introduced the closure on three product lines: Tus Primeros...

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Decorative Cans

Metal Makes the Perfect Gift

Friday, May 19, 2017
Metal offers many unique attributes that make it ideal for promotional packaging and gifts. It offers great versatility in terms of shape, facilitating creative designs that make products easily pop off increasingly crowded retail shelves. From square and rectangular to seamless, octagonal and irregular shapes, Crown can translate even the most unusual concept into reality through metal packaging. 1. Eye-catching...

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Jean Paul Gaultier perfume

Connecting Consumers and Perfume Brands through Packaging

Tuesday, March 21, 2017
From the ancient civilizations of Egypt, Greece, Persia and Rome to the courts of Kings and Queens across the ages, perfume has been omnipresent. Throughout its long history, it has been used to communicate with the gods, served as a symbol of status and wealth and played a key role in the art of romance. Today, perfumery is a multi-billion...

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Crown's 2015 Sustainability Report

Crown Demonstrates Expansion, Innovation And Perpetual Progress With Release Of Third Sustainability Report

Thursday, December 17, 2015
Crown Holdings, Inc. has published its third Sustainability Report. Titled ‘Perpetual Progress,’ the 2015 report documents Crown’s continued advancement in the economic, environmental and social dimensions of sustainability. It also underlines Crown’s broad efforts in fiscal years 2013 and 2014 to improve its sustainability footprint, resource use and emissions per standard unit, even as the Company has seen global volume growth and expanded its geographic reach.

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The Sixth Sense of Packaging

The Sixth Sense of Packaging

Tuesday, June 16, 2015
Brands have typically leveraged dazzling graphics and unique packaging shapes and convenience features to grab attention at point of sale. Recently, new technologies and innovations—particularly for metal packaging—have taken shelf appeal to a new level by creating packaging that truly engages the five senses.

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