The Water of Life
Publish Date
Saturday, July 27, 2019
Uisge Beatha – Gaelic for water of life – preceded the common modern term “whisky,” and on National Scotch Day (July 27), we celebrate the spirit’s enduring popularity. According to the Scotch Whisky Association, the drink’s first appearance was in the Exchequer Rolls lists of 1494. It was documented that Friar John Cor received ‘Eight bolls of malt wherewith to...
Raise a Can for National Beer Day
Publish Date
Thursday, June 13, 2019
Aside from tried-and-true water, beer is one of the oldest beverages in the history of humankind. The development of cereals for foodstuffs is the most likely source of its origins. The wild yeasts present in the air would start the fermentation process when the cereals themselves became wet, making pioneer craft brewers among those that were living around 12,000 years...
Looking Back on a Successful BrauBeviale 2018
Publish Date
Monday, March 18, 2019
From November 13-15, 2018, over 40,000 beverage industry decision makers gathered at BrauBeviale, in what was the show’s most fruitful year in its history. We used the show as a platform to connect with current and potential customers, showcase our broad range of innovations, including interactive packaging, and demonstrate the role metal packaging can play in building brands. One of...
Read the full article: Looking Back on a Successful BrauBeviale 2018
Danone Unveils New "4U" Line of Carbonated Juices and Teas in Brazil in Sleek Style Beverage Cans from Crown
Launch marks the brand’s debut in the natural beverage market
Publish Date
Friday, February 8, 2019
Yardley, PA – February 8, 2019. To deliver new beverage options to consumers seeking healthier alternatives, Danone Waters Brazil has partnered with Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com) to launch its newest brand, 4U by Danone. Debuting in the Brazil market in November, the 4U line features two carbonated juices and two flavored teas, all made with 100%...