Packaging plays a key role in differentiating brands and driving sales throughout the beverage industry. However, for wine and spirits brands, which operate at the top tier of the spectrum, the importance of packaging is intensified. These premium products often epitomize leisure and luxury. As such, they need to project an outward appearance of high quality, elegance and sophistication. When...

Consumer demand drives product proliferation across a wide variety of food and beverage categories. In order to keep their interest at point of sale, brands are increasingly going the extra mile to capture consumer attention. On second thought, let’s change that to five miles – representing the five senses that manufacturers can tap into with metal packaging solutions. First, there...

Yardley, PA – January 15, 2019. When French brewery Brasseurs Savoyards was revived by the Onorati brothers - Antoine and Étienne - in 2014, their passion for amateur brewing quickly rose to a professional level. Within a short time, they had transformed the brewery’s fortunes by implementing an organic approach to traditional Haute Savoie brewing methods, drawing on its rich...

Engagement between brands and consumers has never been greater. Modern technology has enabled a new generation of shoppers, who are able to comment on, share and review their experiences in real-time. This dialogue means that ‘brand experience’ is no longer shaped by the few, but by many. With the appetite for interaction increasing steadily in our digitally driven world, now...