Yardley, PA – December 13, 2018. Mountain Dew, a PepsiCo International brand, has launched a special edition 33cl package featuring fluorescent inks in the Middle East. Designed to attract consumer attention and boost sales in the hot summer season, the ultra-bright green color on the can accentuates the bold Mountain Dew logo and reinforces the brand’s image. The neon color...

Yardley, PA – November 20, 2018. In the last few weeks, Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com), has received several prestigious industry awards for innovations that help advance the global beverage can industry. The awards recognize Crown technologies that create new opportunities to interact with consumers at the point of consumption, strengthen brand loyalty, provide differentiation at point...

Yardley, PA – November 13, 2018. Crown Bevcan Europe & Middle East, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com), is debuting several decorative finishes at BrauBeviale 2018 (Hall 4, Stand 4-237) to help beverage brands enhance visual appeal and foster greater interaction with consumers. The finishes are an extension of Crown’s “Colourful World” technology portfolio...

Crown Bevcan Europe & Middle East will return to BrauBeviale, Nuremberg (November 13-15) this year with a raft of unique packaging technologies that can help beverage brands distinguish themselves on retail shelves. Advances in shaping and decoration and alternative can sizes will be the key focus at Stand 4-4237, which demonstrate unique ways that brands build connections with today’s consumers...