Philadelphia, PA – June 15, 2018. In a first for the beverage industry, Crown Bevcan Europe & Middle East, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), is launching its CrownConnect ™ technology in conjunction with FACT - an all-natural sparkling drink. Each can will be marked with a 2D unique scannable code, making FACT beverage cans the first ever to be produced with a unique digital identity.

As World Whisky Day approaches (May 19), whiskey lovers around the world are preparing to celebrate! However you enjoy your whiskey – with ice, water, in a cocktail or simply on its own – this unique holiday gives you a great excuse to explore this delicious spirit.

In part I of this Designing Desirability blog series, we explored some of the factors our design team considers when helping customers develop a packaging concept. In this second and final post in this series, Thomas Maxwell-Wood, Senior Packaging Designer, CROWN Technology, talks about how metal packaging is perceived and how designers can work with the format.