Crown’s primary product – the iconic can – is both the source of our identity as well as the embodiment of sustainability. There is a compelling parallel between the infinite recyclability of metal packaging and the never-ending journey that is sustainability.

When it comes to the canning process, double seaming is a critical step in creating an airtight seal that helps to preserve product freshness and prevent degradation. After all, that last thing consumers want is to crack open a can of their favorite food or beverage only to find that a canning defect caused the product to spoil or lose its taste.

A new line of 50-calorie beverages from Victoria’s Kitchen, inspired by traditional and artisanal European recipes, has won major recognition for its matte finish, 12-ounce sleek styled cans by CROWN Beverage Packaging North America.