Yardley, PA – April 4, 2019. Seeking to modernize its classic, recognizable Barbasol product, Perio Inc. (Perio) has partnered with Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com) to launch a progressive package design that elevates the brand’s visual and tactile appeal. The design, debuting on a new 7.0-ounce (205 diameter) can size, marks the first use of Crown’s debossing...

In 1983, President Ronald Reagan declared February 11 National Inventors’ Day to commemorate Thomas Edison’s birthday. To celebrate, we are remembering Crown’s founder and own “father of invention,” William Painter, and exploring how his creative packaging innovations have revolutionized the beverage industry as we know it. The global beverage market, including alcoholic and non-alcoholic drinks, is expected to reach an...

Yardley, PA – February 8, 2019. To deliver new beverage options to consumers seeking healthier alternatives, Danone Waters Brazil has partnered with Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com) to launch its newest brand, 4U by Danone. Debuting in the Brazil market in November, the 4U line features two carbonated juices and two flavored teas, all made with 100%...

Packaging plays a key role in differentiating brands and driving sales throughout the beverage industry. However, for wine and spirits brands, which operate at the top tier of the spectrum, the importance of packaging is intensified. These premium products often epitomize leisure and luxury. As such, they need to project an outward appearance of high quality, elegance and sophistication. When...