With the launch of Helles Golden Lager, its ninth canned beer, Sly Fox Brewing Co. of Pottstown, Pennsylvania becomes the first brewery in North America to utilize the innovative 360 End™ beverage can technology developed by Crown.

New, sleeker size offers brands greater flexibility.

Wins Most Cantacular Award, 2012 for advancing the packaging of craft beer in cans.

The historic ‘gan bei’ drinking ritual in China, which is the equivalent of the “Cheers!” toast in the U.S., is being modernized with Anheuser-Busch InBev's (AB InBev) launch of Budweiser in premium metal packaging featuring a full aperture end.