As World Whisky Day approaches (May 19), whiskey lovers around the world are preparing to celebrate! However you enjoy your whiskey – with ice, water, in a cocktail or simply on its own – this unique holiday gives you a great excuse to explore this delicious spirit.

Philadelphia, PA – May 3, 2018. Since 1908, when Ludovico Martelli established the company in Firenze, Italy, the business has been setting trends in the male grooming market. Proraso, the company’s own brand of pre- and aftershave cream, was launched in 1948 and it is known today as Italy’s most venerable shaving brand, in an industry that is estimated to...

From store shelves to kitchen cupboards, packaging is an integral part of our daily lives. While its primary role is to deliver food safely and efficiently to the consumer, packaging is also a brands last chance to sway the consumers’ decision at the point of purchase. As the marketplace becomes ever more crowded, brands are fighting over a dwindling pool of consumer attention, racing to secure cost-effective ways to differentiate themselves on the shelf.

Whether you will be celebrating Christmas, Hanukkah, Kwanzaa – or perhaps all three! – this time of year is full of gatherings with friends and family, indulgence in treats and sweets and gift giving. Seasonal and gift packaging is a powerful way for brand owners to add value to their product during the holidays, when consumers are seeking a “special...