Today’s consumer faces an abundance of beverage options, with an array of flavors, portion sizes and selling points calling out from the shelf. To rise above the fray and secure a place in consumers’ shopping carts (whether physical or virtual), brands must design their products to make a meaningful first impression. Having an understanding of the distinctive decorative techniques that...

Yardley, PA – August 26, 2020. WAMI is an Italian water brand with a twist, aiming to make a difference to millions of people who lack access to clean, accessible water. Its mission is to turn the ordinary act of drinking water into something extraordinary by providing 100 liters of water to people in need every time a product is...

As a metal packaging manufacturer, we have always underscored the importance product appearance holds in brand perception and experience. When enjoying a beverage, the packaging is the first and last interaction consumers have with the brand—and the right graphic design can make a world of difference in making those connections successful. Our newest honor as the winner of the inaugural...

Sometimes, an idea can spur a revolution. When we debuted the SuperEnd® beverage end in 2000, we knew it would be a gamechanger for the industry. By using 10% less metal than traditional designs, the end contributes to a lighter-weight beverage can that reduces material usage and requires less energy during distribution. Yet, the end’s unique geometry delivers increased panel...