A Picture Speaks a Thousand Words – Part I

Thursday, May 24, 2018
As beverage brands continue to battle for consumer loyalty, advanced package printing techniques are proving to be a worthy weapon to engage consumers and stand out in the retail environment. Today’s brand owners have more options available to them than ever before, from high resolution printing to the use of specialty metallic and marble effects. Whether employing tactile finishes or simply enhancing overall quality of graphics, printing can help beverage brands strengthen their image and make a lasting impression with finicky consumers.

Read the full article: A Picture Speaks a Thousand Words – Part I

sample of various finishes

Package Design: Dazzling Consumers with Color and Special Finishes

Monday, May 14, 2018
Consumers will often engage with a new product based on looks alone. An unusual shape, appealing graphics, vibrant colors and special printing effects are all tools that brands can leverage to design a compelling package. Whether aiming to communicate a brand’s identity or introducing a limited-edition product, there are endless opportunities to combine these techniques to capture consumer attention.

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Crown Craft Brewers Conference 2018 - Graphics Training and Seamer School

Craft Brewers Get a Taste of Seaming and Can Design

Monday, May 14, 2018
This year’s Craft Brewers Conference, hosted in Nashville, TN, welcomed upwards of 14,000 attendees, 200 speakers and 700 exhibitors – including Crown Beverage Packaging North America. 1 The show was a major success, offering the opportunity for Crown to meet with many of its craft beer customers and validating the value of metal packaging as a format for this still growing market.

Read the full article: Craft Brewers Get a Taste of Seaming and Can Design