Using Color, Shape And Texture To Distinguish Brands In Competitive Retail Landscape

Philadelphia, PA – August 11, 2011. With the retail environment growing in diversity and complexity, packaging is playing a larger role in differentiating brands at the point of purchase. Whether brands are seeking creative uses of color or innovative shapes and textures, CROWN Speciality Packaging, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), is a full service partner for innovative packaging concepts that enhance functionality and visual appeal.

Independent research studies consistently show that one of the most effective ways to break the landscape of store shelves is through shape. Crown offers an extensive range of metal tins in standard shapes and sizes, helping brands maximize cost and time efficiencies. Brands can also work with Crown to bring fully customized designs to market. A variety of decorative and printing enhancements, such as embossing, de-bossing, metal perforation and holographic, pearlescent and sparkle finishes, can also be incorporated into the design to enhance the tactile and visual properties of the package.

In addition to conveying a premium look and feel on the retail shelf, using metal as the primary package offers brand owners several sustainability advantages. Metal is 100% recyclable and infinitely recyclable, meaning metal can be recycled again and again and again without molecular degradation or loss of structural integrity. In addition, metal containers are frequently reused for general storage once the product itself has been consumed. In addition to enhancing the sustainability profile of metal, this attribute ensures that brand messaging stays front and center for an extended period. 

“Crown works closely with its customers to design packaging that combines the functionality, aesthetics and economies of scale to be successful in a competitive marketplace,” says Sheila Heath, Marketing Manager, CROWN Speciality Packaging USA. “We also back that up with comprehensive support at every step in the production process to speed time to market and ultimately, build brand loyalty with consumers.”

CROWN Speciality Packaging serves customers in several different market segments including confectionery, biscuits, wine/spirits, games/toys, cosmetics, perfume, industrial goods and electronics.

About Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.

For more information, contact:

In the United States: Sheila Heath, Director of Marketing; Tel: +1 (740) 681 6577; Email: sheila.heath@crowncork.com

In Europe: Veronique Curulla, European Marketing Manager; Tel: +33 1 49 18 40 28; Email:  veronique.curulla@eur.crowncork.com

For editorial inquiries: Thomas T. Fischer, Vice President, Investor Relations and Corporate Affairs; Tel: (215) 698-5266; Email: thomas.fischer@crowncork.com