Season's Greetings
Season's Greetings
As we step into the new year, we reaffirm our dedication to environmental sustainability. In the spirit of nurturing our planet for 2024, we will be planting 3,600 trees across EMEA locations, in Switzerland, home to our European headquarters, Italy's picturesque Tuscany – a region close to our Parma plant, and Senegal to extend our reach to Africa (a region home to many of our customers).
Building on the success of last year's initiative, we want to continue to make a positive impact on our environment and local communities, aligned with our Twentyby30™ commitments. Partnering again with Reforest’Action, a B Corp-certified organization (demonstrating great social and environmental impact), our donation will fund three distinct projects, each tailored to the unique needs and ecosystems of the selected locations. Reforest’Action's expertise ensures that our commitment translates into tangible and lasting benefits for the environment.
Sustainability is at the heart of our business, and this initiative underscores our dedication to making responsible choices that prioritize the well-being of our planet, resources, people, and communities. We want to make an impactful action and support the environment, and we will not be claiming the CO2 emissions stored through these trees.
Since last year, Crown has helped plant and regenerate a total of 9,000 trees!
Our Tree-Planting Initiative for 2024
Every year, we lose approximately 10 million hectares of forest, which is somewhat offset by reforestation projects. Restoring forests is crucial for the future of humanity as they contribute to curb global warming by decreasing the concentration of carbon dioxide in the atmosphere.
As a global manufacturer, we have an important role to play in slowing the pace of climate change, and as forests are the first land-based carbon sink, supporting reforestation projects takes our commitments further.
Through our contributions to Reforest’Action, we are supporting projects that aim to regenerate ecosystems, which will not only help reduce global warming but also benefit local communities culturally, socially, and economically.
By aligning our actions with initiatives that transcend environmental impact, we strive to make a meaningful and lasting difference.
*1 tree stores an estimated 150kg of CO2 in 30 years
Capalbio, Italy
Crown planted 1,200 trees for this project.
Due to the presence of dynamic undergrowth and hungry local mammals biting into the trees, the oak trees in the Italian forest in Capalbio are dying. To restore and preserve local biodiversity, a project has been initiated to promote natural regeneration by planting new local trees and removing the dying ones. The project aims to plant 42,081 trees of different species such as oak, chestnut, beech, birch, and douglas. There will also be regular maintenance and monitoring.
Innertkirchen, Switzerland
Crown planted 1,200 trees for this project.
The project takes root in the heart of the Swiss Alps, at an altitude of 1,900 metres, in the communities of Guttannen and Innertkirchen (Bernese Oberland). This mountainous area faces many challenges, such as soil erosion, avalanches, heavy snow, drought, landslides, and parasites, which have a detrimental effect on its forests. The alpine pine species, which is commonly found in the project areas, is at risk of being overrun by faster-growing species. To address this issue, the Innertkitchen project aims to increase forest cover, restore forests affected by diseases and adapt them to global warming by planting Alpine pine species. This will also involve seed collection, soil preparation and fencing installation.
Kataba, Bignona, Ziguinchor, Senegal
Crown planted 1,200 trees for this project.
The Ziguinchor region in southern Senegal is suffering from erosion of biodiversity and land salinization, causing abandonment of the land, worsened by climate change and deforestation, especially in the mangrove ecosystems near the Casamance River. The Kataba project will reforest degraded land and restore mangrove areas to increase forest cover around Kataba, Diouloulou, and Kafountine. It aims to plant 1,000,000 trees on non-agricultural land, agro-forestry, or mangrove areas, generating social and economic benefits for the local communities.
Updates From Last Year's Projects
Castilla y León, Spain
Crown planted 1,600 trees for this project.
The project supported the planting of neglected farmland and the restoration of forest ecosystems damaged by fires.
Before:
After:
This project is a success: a follow-up was conducted this year and showed an excellent recovery rate of 95%. There were no signs of damage caused by either climatic or biotic factors observed. Additionally, plots have been naturally regenerating, which indicates that the forest is dynamic.
Taza, Morocco
Crown planted 2,000 trees for this project.
The project aimed to restore endemic keystone species that will provide healthy habitat structures and re-establish resilient agroecosystems in the Taza region.
Before:
After:
The Bouhlou nursery, which was constructed entirely for the project's needs, has produced over 200,000 seedlings of various fruit tree species and has resulted in the employment of 50 local families for thousands of working days. Additionally, the project has contributed to income generation outside of the covered area through the purchase of equipment, seeds, and other services from local businesses. Finally, through planting and caring for carob seedlings, many women gained expertise and financial independence, which was another goal of the project.
