Estathé®, an iconic Italian tea leaf beverage produced by Ferrero Group, has partnered with Crown to launch a refreshing summer promotion in aluminum cans, an infinitely recyclable package. Introduced in a trendy 330ml “Sleek” format with optimized weight –Crown’s lightest can, this vibrant marketing campaign depicts a cast of funny and typical beach characters with whom consumers have likely interacted...

Study identifies 20 levers to contribute to a savings of 60 million metric tons of CO2 TAMPA, Fla., Sept. 18, 2023 /PRNewswire/ -- Improvements to beverage can recycling practices in six countries around the world could help to reduce global CO2 emissions by up to 60 million metric tons by 2030, according to a new study commissioned by Crown Holdings...

Yardley, PA – December 13, 2022 – Kristal Kola (Kristal) is set to launch the Turkish market’s first spring water in cans, delivering a sustainable product in sustainable packaging with powerful messaging to match. The company selected Crown Bevcan EMEA, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com), as its packaging partner. In addition to being...

In September, Crown teamed with Ardagh Metal Packaging, the Can Manufacturers Institute and the International Aluminium Institute to host the first Global Aluminium Can Sustainability Summit, which took place in Rome, Italy. The Summit brought together over 100 global attendees from various parts of the aluminum supply chain, such as primary material suppliers, can sheet suppliers, packaging manufacturers, beverage can...