Estathé® (Ferrero Group) Partners with Crown to Launch an Engaging Summer Promotion in Cans
Publish Date
Tuesday, May 28, 2024
Estathé®, an iconic Italian tea leaf beverage produced by Ferrero Group, has partnered with Crown to launch a refreshing summer promotion in aluminum cans, an infinitely recyclable package. Introduced in a trendy 330ml “Sleek” format with optimized weight –Crown’s lightest can, this vibrant marketing campaign depicts a cast of funny and typical beach characters with whom consumers have likely interacted...
Crown Signs Renewable Energy Deal Expanding Coverage of Electricity Consumption in Europe
Publish Date
Wednesday, February 28, 2024
Renewable energy (RE) adoption drives Crown's Twentyby 30™ targets forward; new Virtual Power Purchase Agreement (VPPA) shows continued commitment to sustainability TAMPA, Fla., Feb. 28, 2024 /PRNewswire/ -- Crown Holdings, Inc. (NYSE: CCK) has entered a 15-year Virtual Power Purchase Agreement (VPPA) with Enel Green Power España (EGPE), Endesa's renewable energy subsidiary, securing renewable electricity from a new PV project...
Crown’s New Sustainability Report Emphasizes Forward Momentum Toward Achieving Twentyby30 Goals
Publish Date
Monday, August 22, 2022
YARDLEY, Pa., Aug. 22, 2022 /PRNewswire/ -- Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com) has published its 2021 Sustainability Report to share progress against its dedicated Twentyby 30 sustainability strategy and other key environmental, social and governance (ESG) achievements during fiscal years 2019 through 2021. Launched in 2020, Crown's comprehensive Twentyby 30 program includes 20 measurable sustainability goals to...
Crown Teams with Velox to Launch Fastest Digital Beverage Can Decorator
Publish Date
Wednesday, October 6, 2021
Joint activity to deliver market firsts for production speeds, design capabilities and flexibility for beverage brands YARDLEY, Pa., Oct. 6, 2021 /PRNewswire/ -- Leading metal packaging manufacturer Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com) has announced collaboration with Velox Ltd., an innovative developer and manufacturer of direct-to-shape digital decoration solutions, to provide beverage brands with game-changing digital decoration technology...
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Zai Urban Winery Tells an Epic Story in Metal
Publish Date
Friday, August 6, 2021
Crown Bevcan Europe & Middle East helps Zai Urban Winery launch high-quality wine in a convenient, sustainable format Yardley, PA – August 06, 2021. Italian consumers are in for a real treat with the launch of Zai Urban Winery’s organic wine in beverage cans. And Crown Bevcan Europe & Middle East (Crown) was called to bring to life this visually...
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Crown Helps Cruzcampo (Heineken) Launch "Con Mucho Acento" Summer Campaign to Praise Its Roots and Celebrate Diversity
The Heineken flagship beer cans feature Accents™ technology to offer consumers an original collectable series
Publish Date
Thursday, July 15, 2021
Yardley, PA – July 15, 2021. To bring its summer campaign to life on its packaging, iconic beer brand Cruzcampo, a member of the Heineken Spain family, turned to Crown Bevcan Europe & Middle East (Crown) to produce a series of 12 novel can designs. With a campaign theme of “Con Mucho Acento,” which translates to “heavily accented” in English...
Crown’s Design Capabilities Recognized with Multiple Award Wins in 2020
Publish Date
Tuesday, December 15, 2020
Packaging graphics create a first and lasting impression in the minds of consumers when making purchasing decisions. To help our customers maximize this important opportunity, we have amassed deep graphic design and printing expertise, commercialized a robust portfolio of innovative inks and finishes and opened multiple beverage can reprographics studios around the world to help our customers take designs from...
Read the full article: Crown’s Design Capabilities Recognized with Multiple Award Wins in 2020
Baladin Launches "Nazionale"
Brands come together to offer consumers the ultimate sustainable retail experience
Publish Date
Wednesday, December 9, 2020
Yardley, PA – December 09, 2020. To commemorate the opening of the world’s first green retail park dedicated to the theme of Respect for nature, Italian craft brewer Baladin is launching “Nazionale”, an authentic Italian organic beer packaged in cans from Crown Bevcan Europe & Middle East. Following the motto “from duty to beauty”, Green Pea retail park, located in...
Efes Georgia and Crown Convert Traditional Medieval Poem Into Remarkable Modern Cans
Limited edition beer cans feature work from artist David Matchavariani to celebrate 12th century poem
Publish Date
Wednesday, November 11, 2020
Yardley, PA – November 11, 2020. When acclaimed medieval poet Shota Rustaveli penned “The Knight in the Panther’s Skin” in the 12th century, he likely never imagined his work would become an irreplaceable part of Georgian history and international literature. The poem, sometimes referred to by Georgians as a second Bible, tells the story of Queen Tinatin, who orders her...
Crown Mexico Wins Inaugural Colored by INX Can Design Contest
Publish Date
Monday, June 8, 2020
As a metal packaging manufacturer, we have always underscored the importance product appearance holds in brand perception and experience. When enjoying a beverage, the packaging is the first and last interaction consumers have with the brand—and the right graphic design can make a world of difference in making those connections successful. Our newest honor as the winner of the inaugural...
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Acqua S. Bernardo Diversifies Its Portfolio With Metal Packaging From Crown
Beverage cans create new consumption occasions for the famous Italian spring water brand
Publish Date
Wednesday, May 6, 2020
Yardley, PA – May 06, 2020. For the first time in its 94-year history, Acqua S. Bernardo (colloquially known as San Bernardo) has turned to metal packaging for its premium still and sparkling mineral waters. Marketed as ‘the lightest water in the world,’ the product has historically been packaged exclusively in glass bottles. However, the company recognized the importance of...
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Beverage Can Design 101: From Can Design to Production
Publish Date
Monday, March 16, 2020
In a recent All About Cans blog post, we highlighted the nuances of printing on aluminum beverage cans—but that is just one piece of the design puzzle. From the first production step to the last, an array of technologies, tests and design elements work in harmony to ensure beverage packaging makes an impact with consumers. In this latest post, we...
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Brazilian Craft Brewer Moves to Metal Packaging in Partnership with Crown
Beverage producer chooses format for its sustainability, convenience and other benefits
Publish Date
Thursday, March 5, 2020
Yardley, PA – March 4, 2020. Aiming to appeal to local consumers and increase its brand presence, Brazil-based craft beer brand Bierland has converted 100% of its product portfolio to be packaged in beverage cans in collaboration with Crown Embalagens Metálicas da Amazônia S.A., a subsidiary of Crown Holdings, Inc. (NYSE:CCK) (Crown) ( www.crowncork.com). With this format transition, the craft...
Read the full article: Brazilian Craft Brewer Moves to Metal Packaging in Partnership with Crown
Marlish Springs Into The Future With Sustainably Packaged Water
Publish Date
Monday, January 20, 2020
Yardley, PA – January 20, 2020. Marlish Waters, a U.K.-based family-run farm diversification business, is packaging its delicious still and sparkling spring water in beverage cans from Crown Bevcan Europe & Middle East (Crown). Derived from a completely sustainable resource that is naturally replenished by rainwater that falls on the Northumbrian hills, Joe Evans and his cousin and co-owner Elizabeth...
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Add Some Pop To Life!
Crown’s Accents™ variable printing technology helps Italian brewery connect with younger demographic
Publish Date
Tuesday, July 30, 2019
Yardley, PA – July 30, 2019. Life is colorful, life is fun. Throw in a bit of POP and you have pretty much summed up the ethos of Italian craft brewer Baladin as it looks to engage millennials with the country’s very first craft beer in cans, branded POP (short for popular beer). Passionate owner and brewer Teo Musso –...
Celebrating the Workforce of Tomorrow: National Intern Day 2019
Publish Date
Thursday, July 25, 2019
From peelable food can ends to temperature-sensitive beverage can inks, the packaging designs and technologies that disrupt the market and build brand differentiation for our customers come straight from the minds of our employees. As such, we place tremendous importance on fresh ideas and student engagement, as we know today’s young workforce will shape the advancements of tomorrow. That is...
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Crown's Debossed Aerosol Technology Gives Contemporary Feel to Perio's Iconic Barbasol Shaving Cream
Decorative technique enhances shelf appeal and elevates the consumer experience; marks first commercial application of Crown’s technology worldwide
Publish Date
Thursday, April 4, 2019
Yardley, PA – April 4, 2019. Seeking to modernize its classic, recognizable Barbasol product, Perio Inc. (Perio) has partnered with Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com) to launch a progressive package design that elevates the brand’s visual and tactile appeal. The design, debuting on a new 7.0-ounce (205 diameter) can size, marks the first use of Crown’s debossing...
Celebrating National Inventors’ Day
Publish Date
Monday, February 11, 2019
In 1983, President Ronald Reagan declared February 11 National Inventors’ Day to commemorate Thomas Edison’s birthday. To celebrate, we are remembering Crown’s founder and own “father of invention,” William Painter, and exploring how his creative packaging innovations have revolutionized the beverage industry as we know it. The global beverage market, including alcoholic and non-alcoholic drinks, is expected to reach an...
Danone Unveils New "4U" Line of Carbonated Juices and Teas in Brazil in Sleek Style Beverage Cans from Crown
Launch marks the brand’s debut in the natural beverage market
Publish Date
Friday, February 8, 2019
Yardley, PA – February 8, 2019. To deliver new beverage options to consumers seeking healthier alternatives, Danone Waters Brazil has partnered with Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com) to launch its newest brand, 4U by Danone. Debuting in the Brazil market in November, the 4U line features two carbonated juices and two flavored teas, all made with 100%...
Elevating Wine and Spirits Brands with Innovative Packaging
Publish Date
Thursday, January 31, 2019
Packaging plays a key role in differentiating brands and driving sales throughout the beverage industry. However, for wine and spirits brands, which operate at the top tier of the spectrum, the importance of packaging is intensified. These premium products often epitomize leisure and luxury. As such, they need to project an outward appearance of high quality, elegance and sophistication. When...
Read the full article: Elevating Wine and Spirits Brands with Innovative Packaging