Wellness Drinks
![A male-presenting person drinks out of an aluminum can outdoors.](/sites/default/files/2022-06/wellness_pexels-andrea-piacquadio-3767356_2x.jpg)
Functional beverages deliver benefits beyond basic nutritional value, with benefits ranging from brain health to boosted immune systems. Consumer interest in these products bears out in the data. The global functional beverage market size was estimated at nearly $120 billion (USD) in 2021 and is projected to grow at a compound annual growth rate (CAGR) of 10.49%, reaching $198.1 billion by 2026.1
In the U.S. alone, the country’s $48.4 billion functional beverage market is forecast to grow at a CAGR of 6.6% through 2025, according to Euromonitor. Energy drinks make up the largest share of the U.S. functional beverage market at an estimated $18.6 billion, followed by sports drinks at $10.4 billion.1 The functional beverage market is also exploding in Europe, forecasted to achieve a CAGR of 6.4% in the EMEA region between 2019 and 2024.2
With this sharper focus on mindfulness, brands must consider every element of a product carefully – from its source ingredients to its packaging. Metal packaging has proven to be a popular choice where sustainable packaging for functional beverages is concerned. Health, well-being and sustainability are natural companions, so when a “mindful” beverage is placed in a 100% and infinitely recyclable metal container, a formidable lifestyle combination is created. Metal, eco-friendly packaging provides the ultimate on-the-go convenience to consumers. From single-serve sizes to larger formats, the versatility of metal is being harnessed more and more for healthy and functional beverage categories.
1 https://foodinstitute.com/focus/functional-beverage-market-percolating/
2 Euromonitor – via https://www.glanbianutritionals.com/en-gb/nutri-knowledge-center/insights/exploring-functional-beverage-growth-opportunities-european-food
Wellness Drinks in the Market
![A colored can tab](/sites/default/files/styles/article_teaser_image/public/fields/images/article/colored-tab-CROWN-2x_1.jpg?itok=V7pzlpOS)
Beverage End Refresh: Increased Support for a Stand-Out Brand Experience
![An opened can of quinoa sitting next to carrots and other vegetables](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Canned%20Food.jpg?itok=v6um38OI)
Metal Packaging Meets COVID-19 Push for Healthy Eating and E-commerce Boom
![Consumer recycling rates of beverage containers: 46.1% aluminum, 20.7% plastic, 39.6% glass. Average recycled content of beverage containers: 73% aluminum, 6% plastic, 23% glass. Value per ton of recyclable material: $1,210 Aluminum, $237 Plastic, -$21 Glass.](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Main-Chart.png?itok=696FpHvc)
Report from the Aluminum Association and the Can Manufacturers Institute: Metal Remains the Recycling Champ
![2020 Sustainability Report Cover](/sites/default/files/styles/article_teaser_image/public/fields/images/article/crown-2020-sust-rep-mock-2x.jpg?itok=mBIlBHTt)
Crown Highlights Completion Of 2020 Sustainability Goals And Sets Strategy For The Next Decade In New Report
![3BL Media 100 Best Corporate Citizens 2021 #100BestCC](/themes/_custom/sd/empty-pixel.gif)
Crown Ranks Within Top Ten Climate Change Performers On 3BL Media's 100 Best Corporate Citizens Of 2021 List
Crown Holdings, Inc. Provides Registration Information for Upcoming Investor Event
![Safety First seal](/sites/default/files/styles/article_teaser_image/public/fields/images/article/safety.jpg?itok=Eaq7y8YD)
World Day for Safety & Health at Work 2021
![Young woman in a grocery store aisle looking at the label on a can of food](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Stock%20Photo_Young%20Woman%20in%20Grocery%20Store_External%20Use-large.png?itok=6RqTZlQh)
Stop Food Waste Day
![Twentyby30](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Earth%2020x30%20.png?itok=t-i1drM6)
Sustainability Status Check: Where We Are Today
Crown Holdings, Inc. Declares Quarterly Dividend
Crown Holdings, Inc. Reports Strong First Quarter 2021 Results
![Diverse group of Crown employees on a Teams call, smiling and celebrating.](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Crown%20SCJ%20Value%20Excellence%20Award%202020_Press%20Release_1.png?itok=D_buPxYl)
Crown Honored with "Value Excellence" Title at SC Johnson's 2020 Together We Win Supplier Awards
![Initial Can Capture Grantees Announced](/sites/default/files/styles/article_teaser_image/public/fields/images/article/4.2021%20Can%20Capture%20Grant%20Press%20Release%20Graphic.jpg?itok=JS3cWFR5)
Recycling Facilities in North Carolina and Texas Are Initial Recipients of Can Manufacturers Institute’s Aluminum Beverage Can Capture Grant Program
Crown Holdings, Inc. Announces Sale Of Its European Tinplate Business To KPS Capital Partners, LP
Crown Holdings Schedules First Quarter 2021 Earnings Conference Call
![three young people having a conversation around laptops](/sites/default/files/styles/article_teaser_image/public/fields/images/article/pexels-william-fortunato-6140696.jpg?itok=dUtF6su7)
Encouraging a New Generation of Young Professionals
![4 beverage cans: 73% Highest Recycled Content. 46% Highest Recycling Rate. Metal recycles forever. Can Manufacturers Institute.](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Global%20Recycling%20Day_Crown%20AAC%20March%202021.jpg?itok=92FvegrA)
Crown Celebrates Global Recycling Day
![International Women's Day](/sites/default/files/styles/article_teaser_image/public/fields/images/article/IWD.jpg?itok=ekvE7OQA)
International Women's Day
Crown Holdings, Inc. Declares Dividend And Authorizes Share Repurchases
![](/sites/default/files/styles/article_teaser_image/public/fields/images/article/pexels-fauxels-3184433.jpg?itok=_PrL8YHQ)