Celebration For All With Specialty Beverage Cans
![Crown variable printing with Coca-Cola for SG50 Crown variable printing with Coca-Cola for SG50](/sites/default/files/fields/images/article/330mL_Share_a_Coke_I_love_You.jpg)
As Singapore marks its 50th birthday (SG50) this year, Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com) has been actively supporting local and international brands to celebrate the milestone year with eye-catching beverage packaging designs that reflect the festivity of the national jubilee. Leveraging Crown’s leading technology and innovation, brands are establishing metal packaging as a platform to commemorate SG50 with consumers nation-wide in fun and creative ways.
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More recently - in April 2015 – Coca-Cola Singapore released a series of limited-edition bottles and cans featuring commonly-used local phrases and expressions, such as ‘Auntie’, ‘Hubby’ ‘Relak Lah’ and ‘Gam Siah’. Produced in collaboration with Crown, and leveraging the company’s variable printing technology, which allows up to twelve versions of a design to be printed in a single run, the highly-popular cans serve as a means for consumers to connect with one another during SG50 and celebrate the bonds that weave Singapore together as a nation. [[{"type":"media","view_mode":"media_preview","fid":"548","field_deltas":{},"link_text":null,"attributes":{"height":180,"width":180,"style":"width: 180px; height: 180px; float: right;","class":"media-image media-element file-media-preview","data-delta":"2"},"fields":{}}]]
“Specialty beverage cans are an effective tool for enhancing the interaction between brands and consumers by connecting them with a common factor – in this case the SG50 celebrations,” said Jozef Salaerts, President of CROWN Asia Pacific. “Crown is extremely pleased to leverage our ability to deliver special decoration techniques and innovations to help brands create a memorable connection with consumers on this special occasion.”
Beverage cans remain the most sustainable marketing tool for consumer packaged goods companies, effectively delivering consistent messaging while also raising brand awareness among consumers. Specialty cans enable consumers to celebrate the local anniversary while indulging in their favorite drinks during everyday activities such as playing sports, shopping or socializing with friends and family. The enhanced visual properties and decoration technologies available on cans are a powerful tool to attract consumers’ attention and interest, ultimately driving greater purchases. 100% and infinitely recyclable, beverage cans also provide the most sustainable means of celebrating the SG50 festivities.
About Crown Holdings, Inc.
Headquartered in Philadelphia, PA, Crown Holdings, Inc. is a leading manufacturer of packaging products for consumer marketing companies around the world. Crown makes a wide range of metal packaging for food, beverage, household and personal care and industrial products and metal vacuum closures and caps. As of December 31, 2014, the Company operated 149 plants located in 40 countries, employing 23,024 people. For more information, visit www.crowncork.com.
For more information, contact:
In Asia: Evelyn Lim, CROWN Asia Pacific Holdings Ltd; Tel: +65 6229-4829; Email: Evelyn.Lim@crowncork.com.sg
In the United States: Ron Skotleski, Director of Marketing, CROWN Beverage Packaging; Tel: 1 (215) 718-1303; Email: ron.skotleski@crowncork.com
In Europe: Matthew Twiss, Marketing & Business Development Director, CROWN Bevcan Europe & Middle East; Tel: 41 41 759 10 02; Email: matthew.twiss@eur.crowncork.com
In South America: Wilmar Arinelli, President, CROWN Embalagens Metálicas da Amazônia S.A.; Tel: 55 11 4529 1006; Email: wilmar.arinelli@crowncork.com.br
For editorial inquiries: Thomas T. Fischer, Vice President Investor Relations and Corporate Affairs; Tel: 1 (215) 552-3720; Email: thomas.fischer@crowncork.com