Crown Cans Reach New Heights in Bespoke Ceiling Installation for Bottletop Retail Store

Philadelphia, PA – December 06, 2017. BOTTLETOP, a British sustainable luxury fashion accessory brand, has found an innovative use for thousands of Crown beverage cans inside its groundbreaking flagship store on Regent Street in London.

The store, which will offer an inspiring immersive experience that blends future-facing ecological conscience with time-honored craftwork, will enable customers to truly learn about BOTTLETOP’s award winning collection and its vision for the future. A number of its products, such as luxury handbags, are made using upcycled beverage can tabs, which links in seamlessly to the work of art BOTTLETOP has created using upcycled cans from Crown. 

Thousands of beverage cans have been skillfully suspended from the ceiling and embedded into a 3D printed lattice structure to form what has become the BOTTLETOP trademark metal canopy. The use of metal cans fits in perfectly with BOTTLETOP’s sustainable approach, as they are made from 100% recyclable material, which can be reprocessed infinitely without any loss of properties. The beverage can is the most recycled packaging format in the sector, and the use of the many thousands of cans in this artistic display is proof positive that there are opportunities to upcycle where creative minds are involved. 

The ceiling itself is a play on the concept of negative space, inspired by the British contemporary artist Rachel Whiteread. BOTTLETOP is also considering installing the original can sculpture that Whiteread created for them in the store.

Matt Twiss, Marketing & Business Development Director, Crown Bevcan Europe and Middle East, commented: “To be a part of such an exciting project has been an honor for Crown. We are proud to support BOTTLETOP’s sustainability mission and are pleased that the environmental credentials of metal packaging are receiving the attention they deserve. For a ceiling that is silver in color, it is the greenest we have ever seen!”

About Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com. For employment opportunities at Crown, please visit www.crowncork.com/careers

For more information, contact: 

In Europe: Matt Twiss, Marketing & Business Development Director, Crown Bevcan Europe and Middle East; Tel: 41 41 759 10 02; Email: Matthew.Twiss@eur.crowncork.com 

In the United States: Ron Skotleski, Director of Marketing, North America, Crown Beverage Packaging; Tel: (215) 718-1303; Email: Ron.Skotleski@crowncork.com 

In South America: Fabio Braido, Commercial Coordinator Crown Embalagens Metalicas da Amazonia S.A.; Tel:  55 11 4529-1081; Email: Fabio.Braido@crowncork.com.br 

In Mexico: Ramiro Barney, Commercial Director, Crown Beverage Packaging Mexico; Tel: +52 (722)
275 5810; Email: Ramiro.Barney@famosa.com.mx 

In Asia Pacific: Evelyn Lim, Assistant to the President, Crown Asia Pacific Holdings Ltd; Tel: 65 6229-4880; Email: Evelyn.Lim@crowncork.com.sg  

For editorial inquiries: Maria Ciubotaru, Senior Manager, ABI, a Finn Partners Company; Tel: +44(0) 20 7017 8435; Email: maria.ciubotaru@finnpartners.com