Crown Expands Slim Beverage Can Capacity In Thailand
![Crown Sleek-Style Cans Crown Sleek-Style Cans](/sites/default/files/fields/images/article/53-250ml-%402x.jpg)
Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), a leading supplier of metal packaging products worldwide, announced today the official opening and commercialization of its second two-piece aluminum beverage can production line in Nong Khae, Thailand. The new line in Crown’s Nong Khae facility will begin producing 250ml slim cans in September.
The soft-drink market is rapidly increasing in Thailand[1], thanks to growing popularity among the country’s rapidly-urbanizing consumer base. At the same time, Thai consumers are demanding smaller packaging in order to keep products affordable and attainable. [2] Slim-style cans respond to such demands and provide convenience, safety and environmental benefits. Crown’s 250ml slim cans will provide brands the opportunity to offer shoppers a wider range of choice for their favorite drinks.
“We have found that there is growing demand and increasing preference for beverages packaged in aluminum cans in Thailand,” said Jozef Salaerts, President of CROWN Asia Pacific. “With preference also growing for slimmer cans, the new line in Crown’s Nong Khae facility will support the market needs of our local and international customers.”
Slim cans are a powerful tool for beverage brands looking to refresh their packaging mix and brand image to attract younger and more active consumers. These cans also foster new drinking occasions by being more easily portable, allowing consumers to enjoy their favorite drinks on-the-go. In addition to the sustainability and brand-building attributes of metal packaging, slim cans also offer health-conscious customers who wish to consume less and take in fewer calories a better drinking experience due to the smaller volume of beverage contained in each container.
With the launch of the new production line, the Nong Khae facility will support 250ml slim, 330ml sleek, 330ml standard, and 500ml regular aluminum cans. In addition to its beverage can facility, Crown also operates four food packaging plants in Thailand.
About Crown Holdings, Inc.
Headquartered in Philadelphia, PA, Crown Holdings, Inc. is a leading manufacturer of packaging products for consumer marketing companies around the world. Crown makes a wide range of metal packaging for food, beverage, household and personal care and industrial products and metal vacuum closures and caps. As of December 31, 2014, the Company operated 149 plants located in 40 countries, employing 23,024 people. For more information, visit www.crowncork.com.
For more information, contact:
In Asia: Evelyn Lim, CROWN Asia Pacific Holdings Ltd; Tel: +65 6229-4880; Email: Evelyn.Lim@crowncork.com.sg
In the United States: Ron Skotleski, Director of Marketing, CROWN Beverage Packaging; Tel: 1 (215) 718-1303; Email: ron.skotleski@crowncork.com
In Europe: Matthew Twiss, Marketing & Business Development Director, CROWN Bevcan Europe & Middle East; Tel: 41 41 759 10 02; Email: ron.skotleski@crowncork.com
In South America: Wilmar Arinelli, President, CROWN Embalagens Metálicas da Amazônia S.A.; Tel: 55 11 4529 1006; Email: wilmar.arinelli@crowncork.com.br
For editorial inquiries: Thomas T. Fischer, Vice President Investor Relations and Corporate Affairs; Tel: 1 (215) 552-3720; Email: thomas.fischer@crowncork.com
[1] Bevtec Asia 2015 “Thailand’s drink market heats up as economy expands”
[2] Food & Beverage Packaging “Thai consumers want smaller packs” : http://www.foodandbeveragepackaging.com/articles/87131-thai-consumers-w…