Crown Helps Brands in Brazil Leverage Culture of Sharing with New 550ml Beverage Can

Philadelphia, PA - December 11, 2014. Larger beverage containers have always been popular among consumers in Brazil, where there is a social culture of pouring drinks from shared containers rather than each individual having their own single serving. In recent years, brands have seen the use of multi-serve containers expanding to other occasions, including sporting events and music festivals. To meet the needs of this growing trend in consumption, CROWN Embalagens Metálicas da Amazônia S.A. (Crown Brazil), a joint venture of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com) and Évora S.A. of Porto Alegre, Brazil, is now offering a 550ml beverage can that drink brands can use to leverage this culture of sharing and engage new consumers.

The new beverage can is already proving very popular. For consumers, the larger volume format allows them to more easily share their favorite beverage with friends and family; while for those who prefer to consume the drink on their own, the container is still easy to hold as it retains the same diameter as a traditional 350ml beverage can. The diameter of the can also benefits brands as well – the standard size enables it to be paired with Crown’s full range of beverage ends and allows drink manufacturers to serve the needs of a broader consumer base without requiring any investment in new filling and seaming equipment.

“Crown is a leader in the market when it comes to anticipating new trends and meeting changing consumer preferences for new beverage can formats,” states Djalma Novaes, President of CROWN Embalagens Metálicas da Amazônia S.A. “The 550ml can size is a perfect example of how we were able to partner with brands to bring innovative new options to the Brazilian market.”

Since standard ends are compatible with the 550ml can, brands can choose to use regular ends or employ more innovative solutions, such as Crown’s SuperEnd® beverage end, which reduces metal use by 10%, or the company’s groundbreaking 360 End™, which allows the entire lid of the can to be removed, turning it into a drinking cup. Additional decoration, such as coloring or laser etching, can also be applied to the can tabs themselves, offering unique design options for brands seeking to engage consumers with special promotions or targeted messaging.

With the recent opening of a third beverage can line in Cabreúva, Crown Brazil now produces the 550ml format in three of its four can production plants across the country. In addition to the new size, Crown Brazil also manufactures 269ml, 310ml, 355ml and 425ml sleek style cans as well as standard 350ml and 473ml cans, offering a total of seven different sizes to beverage brands in Brazil.

About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.

For more information, contact:

In South America: Djalma Novaes, President, CROWN Embalagens Metálicas da Amazônia S.A.; Tel: 55 11 4529 1006; Email: djalma.novaes@crowncork.com.br

In the United States: Ron Skotleski, Director of Marketing; Tel: 1 (215) 718-1303 Email: ron.skotleski@crowncork.com

In Europe: Caroline Archer, Marketing & Key Account Director; Tel: 33 1 49 18 40 43; Email: caroline.archer@eur.crowncork.com

In Asia: Evelyn Lim, CROWN Asia Pacific Holdings Ltd; Tel: 65 6229-4829; Email: Evelyn.Lim@crowncork.com.sg

For editorial inquiries: Thomas T. Fischer, Vice President Investor Relations and Corporate Affairs; Tel: 1 (215) 552-3720; Email: thomas.fischer@crowncork.com