Neodif Brings Noble Rey Beer To The French Market In Partnership With Crown

Philadelphia, PA – January 24, 2018. Craft beer in France? Surely you mean wine? Well, no. It’s official. Craft beer in France is taking off in a big way. According to a recent Euromonitor report, beer was the most dynamic category in the country in 2016[1], and this is set to continue as French consumers increasingly seek a wider selection of beers from around the world.

As a result, enterprising retailers have taken up the challenge of meeting this demand. One example is Neodif, a French beverage retailer based near Nantes that specializes in foreign beer distribution. The owner developed a relationship with American brewer Noble Rey (Dallas, Texas) and ultimately signed an exclusive agreement with rights to produce, fill and sell the brand’s beers in France and potentially other locations in Europe.

After deciding to package the beers in cans, Neodif partnered with Brasserie Duyck and Crown Bevcan Europe & Middle East to develop stand out designs that would appeal to consumers on-shelf and provide true differentiation from the competition. The finished product, named ‘Sex in a Canoe,’ features a fiery redheaded, mermaid-inspired figure blowing a kiss to potential consumers from a contrasting aquamarine colored background.

Gildas Hays, Managing Director at Neodif, commented: “The team at Crown’s Leicester studio were highly professional throughout the design process and really opened our eyes about what can be achieved using metal packaging. It was an enlightening experience that will enable us explore new looks and finishes going forward as we bring craft beer to the people of France.”

About Crown Holdings, Inc. 

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com. For employment opportunities at Crown, please visit www.crowncork.com/careers.

For more information, contact:

In Europe: Matt Twiss, Marketing & Business Development Director, Crown Bevcan Europe and Middle East; Tel: 41 41 759 10 02; Email: Matthew.Twiss@eur.crowncork.com

In the United States: Ron Skotleski, Director of Marketing, North America, Crown Beverage Packaging; Tel: (215) 718-1303; Email: Ron.Skotleski@crowncork.com

In South America: Fabio Braido, Commercial Coordinator Crown Embalagens Metalicas da Amazonia S.A.; Tel:  55 11 4529-1081; Email: Fabio.Braido@crowncork.com.br

In Mexico: Ramiro Barney, Commercial Director, Crown Beverage Packaging Mexico; Tel: +52 (722)

275 5810; Email: Ramiro.Barney@famosa.com.mx

In Asia Pacific: Robert Bourque, President of Crown Asia Pacific Holdings Ltd; Tel: 65 6229-4880; Email: Robert.BOURQUE@crowncork.com.sg

For editorial inquiries: Maria Ciubotaru, Associate Vice President ABI, a Finn Partners Company; Tel: 44 207 017 8345(215) 552-3720; Email: maria.ciubotaru@finnpartners.com