Crown's Thermochromic "Reveal" Ink Technology Makes Commercial Debut With Coca-Cola

Coca cola revel inks
Monday, February 12, 2018
Beverage Packaging

Philadelphia, PA – February 12, 2018.  As competition for consumer attention and loyalty intensifies, brands are increasingly turning to packaging to achieve differentiation on retail shelves and enhance engagement. To deliver an interactive experience to consumers before, during and after consumption, Coca-Cola has rolled out cans of Coke, Coke Zero, Fanta and Sprite in Lithuania, Latvia and Estonia featuring Reveal temperature sensitive inks.

The result of collaboration between Crown Bevcan Europe & Middle East and Chromatic Technologies Inc. (CTI), Reveal inks allow graphics to change to ‘reveal’ specific imagery and messaging during consumption. Two thermochromic inks appear at the same time when the can is cold, but as the cold product is consumed, one ink disappears. This technology provides one ambient ‘original’ image, one ‘cold’ image and as the consumer drinks the contents of the can, a third image appears, offering the perfect vehicle to hide a message.

Coca-Cola featured four specific messages - one per brand – to engage with its customers in a fun, unique manner. Cans are decorated to include either a person or cartoon-style animal, from which a speech bubble emanates to hold the thermochromic messaging which appears when the can is chilled. An interactive quick response (QR) code beneath the image links to exclusive video content, driving traffic to the brand’s website.

The application represents the first commercial use of Reveal inks.

About Crown Holdings, Inc. 

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com. For employment opportunities at Crown, please visit www.crowncork.com/careers.

For more information, contact:

In Europe: Matt Twiss, Marketing & Business Development Director, Crown Bevcan Europe and Middle East; Tel: 41 41 759 10 02; Email: Matthew.Twiss@eur.crowncork.com

In the United States: Ron Skotleski, Director of Marketing, North America, Crown Beverage Packaging; Tel: (215) 718-1303; Email: Ron.Skotleski@crowncork.com

In South America: Fabio Braido, Commercial Coordinator Crown Embalagens Metalicas da Amazonia S.A.; Tel:  55 11 4529-1081; Email: Fabio.Braido@crowncork.com.br

In Mexico: Ramiro Barney, Commercial Director, Crown Beverage Packaging Mexico; Tel: 52 (722) 275 5810; Email: Ramiro.Barney@famosa.com.mx

In Asia Pacific: Robert Bourque, President, Crown Asia Pacific Holdings Ltd; Tel: 65 6229-4880; Email: Robert.Bourque@crowncork.com.sg

For editorial inquiries: Maria Ciubotaru, Associate Vice President, ABI, a Finn Partners Company; Tel: 44 207 017 8345; Email: maria.ciubotaru@finnpartners.com

Finishes
Reveal™
How it Works

Graphics can change to ‘reveal’ specific imagery and messaging as the cold product inside the beverage can is consumed.

Customer Impact
  • Delivers an interactive experience to consumers before, during, and after consumption
  • Engages consumers in a fun, unique manner
  • QR code links to exclusive video content for further customer interaction

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