In this second post in our series, we continue our discussion on unique approaches brands can take to personalize metal packaging.

Wachusett Brewing Company is moving into new beverage territory, figuratively and literally. The company has developed a healthy alternative in the hard soda category in four flavors — Raspberry, Lemon-Lime, Grapefruit, and Cranberry — sold in both six-packs and a variety 12-pack of 12-ounce cans from CROWN Beverage Packaging North America.

Adapting metal packages for different markets and occasions is becoming ever more important in today’s world.

Crown’s primary product – the iconic can – is both the source of our identity as well as the embodiment of sustainability. There is a compelling parallel between the infinite recyclability of metal packaging and the never-ending journey that is sustainability.