This year’s Craft Brewers Conference, hosted in Nashville, TN, welcomed upwards of 14,000 attendees, 200 speakers and 700 exhibitors – including Crown Beverage Packaging North America. 1 The show was a major success, offering the opportunity for Crown to meet with many of its craft beer customers and validating the value of metal packaging as a format for this still growing market.

As World Whisky Day approaches (May 19), whiskey lovers around the world are preparing to celebrate! However you enjoy your whiskey – with ice, water, in a cocktail or simply on its own – this unique holiday gives you a great excuse to explore this delicious spirit.

Philadelphia, PA – May 3, 2018. Since 1908, when Ludovico Martelli established the company in Firenze, Italy, the business has been setting trends in the male grooming market. Proraso, the company’s own brand of pre- and aftershave cream, was launched in 1948 and it is known today as Italy’s most venerable shaving brand, in an industry that is estimated to...

In part I of this Designing Desirability blog series, we explored some of the factors our design team considers when helping customers develop a packaging concept. In this second and final post in this series, Thomas Maxwell-Wood, Senior Packaging Designer, CROWN Technology, talks about how metal packaging is perceived and how designers can work with the format.