Consumers will often engage with a new product based on looks alone. An unusual shape, appealing graphics, vibrant colors and special printing effects are all tools that brands can leverage to design a compelling package. Whether aiming to communicate a brand’s identity or introducing a limited-edition product, there are endless opportunities to combine these techniques to capture consumer attention.

This year’s Craft Brewers Conference, hosted in Nashville, TN, welcomed upwards of 14,000 attendees, 200 speakers and 700 exhibitors – including Crown Beverage Packaging North America. 1 The show was a major success, offering the opportunity for Crown to meet with many of its craft beer customers and validating the value of metal packaging as a format for this still growing market.

As World Whisky Day approaches (May 19), whiskey lovers around the world are preparing to celebrate! However you enjoy your whiskey – with ice, water, in a cocktail or simply on its own – this unique holiday gives you a great excuse to explore this delicious spirit.