What’s Brewing in the Craft Beer Industry?
Crown Beverage Packaging North America exhibited at this year’s Craft Brewers Conference – the industry’s largest gathering of professionals –in Washington, D.C. It was another great show! Our primary goal was to ‘let the cans do the talking’ by showcasing the many inherent benefits that beverage cans offer.
Crown’s booth was situated as a creative hub inside the convention center, lined with a variety of 12-ounce, 16-ounce and sleek-style beverage cans. The cans featured a variety of finishes such as matte, tactile and white base coat as well as techniques like high quality printing that enable craft brewers to convey the distinctive personalities of their products to consumers.
One general takeaway from the show is that we saw fewer ‘breweries in planning’ and a greater number of established breweries seeking to move to canning. And despite reports regarding the growth of craft beer slowing, Crown is busier than ever, working with a growing numbers of breweries each year. To help support this growth, Crown recently began production at a brand new facility in Nichols, New York that will increase the availability of specialty beverage can sizes to the industry.