Global Growth of Beverage Cans
![Several male-presenting people sit outdoors and clink glasses together.](/sites/default/files/2022-06/global_growth_option_2_iStock-186575174_2x.jpg)
This rising adoption of the aluminum can is attributable to several factors, including the format’s sustainability credentials and convenience, an increase in off-premise consumption as well as consumer demand for new beverage options (e.g., energy drinks, seltzers, and craft beers) where cans are the preferred package. We remain confident in the future of the format, with all signs pointing toward greater traction. This includes prominent beverage brands building new facilities to significantly grow can-filling capacity, the rise in e-commerce and direct-to-consumer retail, increasing incomes and young populations supporting consumption trends and further expansion opportunities in beverage categories like energy drinks, wine and liquor/cocktails.
The inherent characteristics of beverage cans also meet consumer needs in ways that no other packaging format can. Metal packaging is lightweight and convenient to carry, serve from and enjoy. It is durable, protecting the product within and maintaining its freshness. In addition, and critical to modern consumers: Cans are extremely sustainable and represent packaging they can feel good about.
No matter which part of the world you are in, the trend is the same: consumers are increasingly reaching for beverage cans. Here is a window into what is happening in some of Crown’s key markets:
The Americas
North America Highlights
- Energy drinks, spiked seltzers, canned cocktails and flavored waters are poised for above-market growth.
Mexico Highlights
- Beer cans represented 80% of Mexico’s can market in 2021.
- The region continues to shift toward cans and away from returnable glass.
Brazil Highlights
- The country’s alcohol market continues to see a meaningful shift toward beer cans. It is anticipated that in 2022, 64% of beer will be in cans, versus 48% in 2015.
Europe
- This region remains a strong proponent and consumer of cans, with the market reaching a volume of nearly 90 billion cans and growing at a 4-6% CAGR.
- Increased awareness of metal and its sustainable attributes, along with off-premise consumption habits, are creating greater preference for the format.
- Consumers are also reaching for cans as they search for product variety and more premium, aesthetically pleasing custom can designs.
Southeast Asia
- Increasing household incomes and young populations, greater interest in sustainable packaging and growing demand for smaller serving sizes are all helping to drive the beverage can’s popularity in countries such as Cambodia, Thailand and Vietnam.
In the News
![A group of Crown employees stand in a warehouse wearing safety glasses and earplugs with a sign that says "Stop, think, act."](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Stop-Think-Act_visual.jpg?itok=fD3B4LY3)
World Day for Safety and Health at Work
Crown Holdings, Inc. Declares Quarterly Dividend
Crown Holdings, Inc. To Add High-Speed Aluminum Can Line to Agoncillo, Spain Plant
Crown Holdings, Inc. Reports Strong First Quarter 2022 Results
![A landscape with several wind turbines in farm fields as the sun sets in the background.](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Crown%20AAC_Earth%20Day%202022.png?itok=A308B18n)
Earth Day 2022: Our Journey to Net-Zero
![A variety of brightly decorated aluminum cans inside a blue cooler with ice](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Coolbox%20scene.jpg?itok=jeTFrUDI)
Beverage Cans: The Packaging of 1000 Faces
Crown Holdings Schedules First Quarter 2022 Earnings Conference Call
![](/sites/default/files/styles/article_teaser_image/public/fields/images/article/ResourceEfficiency.jpeg?itok=u63oGNoC)
World Water Day: Replenishing Our Resources
![Crown's İzmit plant](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Crown%20Izmit%20Plant%20%281%29.jpg?itok=DE1OPnjO)
Crown’s Turkish Operations Recognized for Their Sustainability Efforts
![Infographic about Crown's roadmap toward our industry goal. See long description](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Crown_Global-Recycling-Day.png?itok=A87uOtWS)
Global Recycling Day: Raising the Bar Worldwide
Crown Holdings, Inc. Announces Pricing of Senior Notes
Crown Holdings, Inc. Announces Senior Notes Offering
Crown Holdings, Inc. To Expand Its United Kingdom Footprint With New Beverage Can Plant
![Crown Logo - Forward Programme #StepFORWARDwithCrown. Metal Recycles Forever](/sites/default/files/styles/article_teaser_image/public/fields/images/article/FORWARD_Visual-PR.jpg?itok=kwGQ6pUI)
Springing Forward into 2022: Crown Launches Fifth Cycle of FORWARD Initiative
Crown Holdings, Inc. Elects Marsha C. Williams to Its Board of Directors
Crown Holdings, Inc. Declares Quarterly Dividend
Crown Holdings, Inc. Reports Fourth Quarter 2021 Results
![2030 Global Recycling Goals - Aluminum Beverage Cans for Twentyby30's Optimum Circularity pillar](/sites/default/files/styles/article_teaser_image/public/fields/images/article/crown-global-recycling-goals-2022.jpg?itok=PKdTNppL)
Crown Strives To Increase Global Beverage Can Recycling Rates With Ambitious New Goals
![ASI Certified Performance Logo](/sites/default/files/styles/article_teaser_image/public/fields/images/article/asi-certified-performance.jpg?itok=7aEI-Xhm)