Global Growth of Beverage Cans
![Several male-presenting people sit outdoors and clink glasses together.](/sites/default/files/2022-06/global_growth_option_2_iStock-186575174_2x.jpg)
This rising adoption of the aluminum can is attributable to several factors, including the format’s sustainability credentials and convenience, an increase in off-premise consumption as well as consumer demand for new beverage options (e.g., energy drinks, seltzers, and craft beers) where cans are the preferred package. We remain confident in the future of the format, with all signs pointing toward greater traction. This includes prominent beverage brands building new facilities to significantly grow can-filling capacity, the rise in e-commerce and direct-to-consumer retail, increasing incomes and young populations supporting consumption trends and further expansion opportunities in beverage categories like energy drinks, wine and liquor/cocktails.
The inherent characteristics of beverage cans also meet consumer needs in ways that no other packaging format can. Metal packaging is lightweight and convenient to carry, serve from and enjoy. It is durable, protecting the product within and maintaining its freshness. In addition, and critical to modern consumers: Cans are extremely sustainable and represent packaging they can feel good about.
No matter which part of the world you are in, the trend is the same: consumers are increasingly reaching for beverage cans. Here is a window into what is happening in some of Crown’s key markets:
The Americas
North America Highlights
- Energy drinks, spiked seltzers, canned cocktails and flavored waters are poised for above-market growth.
Mexico Highlights
- Beer cans represented 80% of Mexico’s can market in 2021.
- The region continues to shift toward cans and away from returnable glass.
Brazil Highlights
- The country’s alcohol market continues to see a meaningful shift toward beer cans. It is anticipated that in 2022, 64% of beer will be in cans, versus 48% in 2015.
Europe
- This region remains a strong proponent and consumer of cans, with the market reaching a volume of nearly 90 billion cans and growing at a 4-6% CAGR.
- Increased awareness of metal and its sustainable attributes, along with off-premise consumption habits, are creating greater preference for the format.
- Consumers are also reaching for cans as they search for product variety and more premium, aesthetically pleasing custom can designs.
Southeast Asia
- Increasing household incomes and young populations, greater interest in sustainable packaging and growing demand for smaller serving sizes are all helping to drive the beverage can’s popularity in countries such as Cambodia, Thailand and Vietnam.
In the News
Crown Holdings Schedules Third Quarter 2021 Earnings Conference Call
Crown Holdings Expands North American Footprint With New Beverage Can Plant in Mesquite, Nevada
![An infographic with a green and black color scheme. The text on the graphic reads: "Proud to be one of 200+ companies committed to net zero."](/sites/default/files/styles/article_teaser_image/public/fields/images/article/TCP_200SignAnnouncement_StaticCardCROWN.jpg?itok=Jcgytji2)
Crown Elevates Emissions Reduction Initiatives by Signing the Climate Pledge
![Four people off-screen clink a combination of glasses and aluminum cans together.](/sites/default/files/styles/article_teaser_image/public/fields/images/article/aluminim-can-lightweighting-upscale.png?itok=l-8NGQjn)
Enhancing Sustainability Performance Through Lightweighting
![A person off-screen holds a smartphone with a green recycling icon.](/sites/default/files/styles/article_teaser_image/public/fields/images/article/crown-sustainability-2030-img-01_0.png?itok=lAvjt0Ce)
Beverage Cans Strive for 100% Recycling in Europe in Within a Decade
![Three female-presenting individuals looking out into the distance](/sites/default/files/styles/article_teaser_image/public/fields/images/article/women.jpg?itok=-rBocJCa)
Our Success Depends on Gender Balance
![Infographic detailing record-breaking recycling rates for aluminum packaging in the U.K. for calendar year 2020](/sites/default/files/styles/article_teaser_image/public/fields/images/article/uk_aluminum_beverage_recycling_statistics.png?itok=zM-D44eC)
U.K. Hits Record-Breaking Beverage Can Recycling Rates
Crown Holdings Completes Sale of Its European Tinplate Business
![Infographic detailing steel packaging and recycling rate statistics in Europe](/sites/default/files/styles/article_teaser_image/public/fields/images/article/steel_packaging_stats.png?itok=fGgXw7gT)
Record Steel Recycling Rates in Europe
![Graphic explaining the impact of can capture grantees, including 40 million cans captured and $600,000 in annual income for the U.S. recycling system](/sites/default/files/styles/article_teaser_image/public/fields/images/article/can-capture-grantee-impact.png?itok=1Rx5e7-3)
Recycling Facility in Florida Latest Recipient of Aluminum Beverage Can Capture Grant Program Funded by Ardagh Metal Packaging and Crown Holdings
![Zai Urban Winery Cans](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Zai%20cans.jpg?itok=Jo5wovRo)
Zai Urban Winery Tells an Epic Story in Metal
![Sustainalytics logo](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Sustainalytics-Logo-2018-01%20%281%29.png?itok=sYAx3VFZ)
Sustainalytics Ranks Crown First In Metal And Glass Packaging Sector For Minimizing ESG Risk
![Headshot of Adam J. Dickstein, Senior Vice President, General Counsel and Secretary at Crown](/sites/default/files/styles/article_teaser_image/public/fields/images/article/AdamDickstein_bw_cropped.jpg?itok=lThyRo-6)
Sustainably Speaking: The Importance of Governance & Ethics
![Headshot of Sidonie Lécluse, Senior Vice President, Diversity & Inclusion at Crown](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Sidonie_bw_cropped.jpg?itok=IyayxuaN)
Sustainably Speaking: Prioritizing Our People Through Diversity & Inclusion
Crown Holdings, Inc. Declares Quarterly Dividend
Crown Holdings, Inc. Reports Strong Second Quarter 2021 Results
![Twelve Cruzcamp Especial cans each with a different black and silver picture.](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Cruzcampo%20Especial%20Latas.png?itok=5QW0q6Oq)
Crown Helps Cruzcampo (Heineken) Launch "Con Mucho Acento" Summer Campaign to Praise Its Roots and Celebrate Diversity
![Can of fish](/sites/default/files/styles/article_teaser_image/public/fields/images/article/fish-3287443_1920.jpg?itok=HcnZnrG_)
Customer Voices: Opinions on the Rise of Canned Fish Consumption
Crown Holdings Schedules Second Quarter 2021 Earnings Conference Call
![Crown 2020 Sustainability Report Cover](/sites/default/files/styles/article_teaser_image/public/fields/images/article/crown-2020-sust-rep-mock-2x_0.jpg?itok=ESe_cyJY)