Global Growth of Beverage Cans
![Several male-presenting people sit outdoors and clink glasses together.](/sites/default/files/2022-06/global_growth_option_2_iStock-186575174_2x.jpg)
This rising adoption of the aluminum can is attributable to several factors, including the format’s sustainability credentials and convenience, an increase in off-premise consumption as well as consumer demand for new beverage options (e.g., energy drinks, seltzers, and craft beers) where cans are the preferred package. We remain confident in the future of the format, with all signs pointing toward greater traction. This includes prominent beverage brands building new facilities to significantly grow can-filling capacity, the rise in e-commerce and direct-to-consumer retail, increasing incomes and young populations supporting consumption trends and further expansion opportunities in beverage categories like energy drinks, wine and liquor/cocktails.
The inherent characteristics of beverage cans also meet consumer needs in ways that no other packaging format can. Metal packaging is lightweight and convenient to carry, serve from and enjoy. It is durable, protecting the product within and maintaining its freshness. In addition, and critical to modern consumers: Cans are extremely sustainable and represent packaging they can feel good about.
No matter which part of the world you are in, the trend is the same: consumers are increasingly reaching for beverage cans. Here is a window into what is happening in some of Crown’s key markets:
The Americas
North America Highlights
- Energy drinks, spiked seltzers, canned cocktails and flavored waters are poised for above-market growth.
Mexico Highlights
- Beer cans represented 80% of Mexico’s can market in 2021.
- The region continues to shift toward cans and away from returnable glass.
Brazil Highlights
- The country’s alcohol market continues to see a meaningful shift toward beer cans. It is anticipated that in 2022, 64% of beer will be in cans, versus 48% in 2015.
Europe
- This region remains a strong proponent and consumer of cans, with the market reaching a volume of nearly 90 billion cans and growing at a 4-6% CAGR.
- Increased awareness of metal and its sustainable attributes, along with off-premise consumption habits, are creating greater preference for the format.
- Consumers are also reaching for cans as they search for product variety and more premium, aesthetically pleasing custom can designs.
Southeast Asia
- Increasing household incomes and young populations, greater interest in sustainable packaging and growing demand for smaller serving sizes are all helping to drive the beverage can’s popularity in countries such as Cambodia, Thailand and Vietnam.
In the News
![A colored can tab](/sites/default/files/styles/article_teaser_image/public/fields/images/article/colored-tab-CROWN-2x_1.jpg?itok=V7pzlpOS)
Beverage End Refresh: Increased Support for a Stand-Out Brand Experience
![An opened can of quinoa sitting next to carrots and other vegetables](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Canned%20Food.jpg?itok=v6um38OI)
Metal Packaging Meets COVID-19 Push for Healthy Eating and E-commerce Boom
![Consumer recycling rates of beverage containers: 46.1% aluminum, 20.7% plastic, 39.6% glass. Average recycled content of beverage containers: 73% aluminum, 6% plastic, 23% glass. Value per ton of recyclable material: $1,210 Aluminum, $237 Plastic, -$21 Glass.](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Main-Chart.png?itok=696FpHvc)
Report from the Aluminum Association and the Can Manufacturers Institute: Metal Remains the Recycling Champ
![2020 Sustainability Report Cover](/sites/default/files/styles/article_teaser_image/public/fields/images/article/crown-2020-sust-rep-mock-2x.jpg?itok=mBIlBHTt)
Crown Highlights Completion Of 2020 Sustainability Goals And Sets Strategy For The Next Decade In New Report
![3BL Media 100 Best Corporate Citizens 2021 #100BestCC](/themes/_custom/sd/empty-pixel.gif)
Crown Ranks Within Top Ten Climate Change Performers On 3BL Media's 100 Best Corporate Citizens Of 2021 List
Crown Holdings, Inc. Provides Registration Information for Upcoming Investor Event
![Safety First seal](/sites/default/files/styles/article_teaser_image/public/fields/images/article/safety.jpg?itok=Eaq7y8YD)
World Day for Safety & Health at Work 2021
![Young woman in a grocery store aisle looking at the label on a can of food](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Stock%20Photo_Young%20Woman%20in%20Grocery%20Store_External%20Use-large.png?itok=6RqTZlQh)
Stop Food Waste Day
![Twentyby30](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Earth%2020x30%20.png?itok=t-i1drM6)
Sustainability Status Check: Where We Are Today
Crown Holdings, Inc. Declares Quarterly Dividend
Crown Holdings, Inc. Reports Strong First Quarter 2021 Results
![Diverse group of Crown employees on a Teams call, smiling and celebrating.](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Crown%20SCJ%20Value%20Excellence%20Award%202020_Press%20Release_1.png?itok=D_buPxYl)
Crown Honored with "Value Excellence" Title at SC Johnson's 2020 Together We Win Supplier Awards
![Initial Can Capture Grantees Announced](/sites/default/files/styles/article_teaser_image/public/fields/images/article/4.2021%20Can%20Capture%20Grant%20Press%20Release%20Graphic.jpg?itok=JS3cWFR5)
Recycling Facilities in North Carolina and Texas Are Initial Recipients of Can Manufacturers Institute’s Aluminum Beverage Can Capture Grant Program
Crown Holdings, Inc. Announces Sale Of Its European Tinplate Business To KPS Capital Partners, LP
Crown Holdings Schedules First Quarter 2021 Earnings Conference Call
![three young people having a conversation around laptops](/sites/default/files/styles/article_teaser_image/public/fields/images/article/pexels-william-fortunato-6140696.jpg?itok=dUtF6su7)
Encouraging a New Generation of Young Professionals
![4 beverage cans: 73% Highest Recycled Content. 46% Highest Recycling Rate. Metal recycles forever. Can Manufacturers Institute.](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Global%20Recycling%20Day_Crown%20AAC%20March%202021.jpg?itok=92FvegrA)
Crown Celebrates Global Recycling Day
![International Women's Day](/sites/default/files/styles/article_teaser_image/public/fields/images/article/IWD.jpg?itok=ekvE7OQA)
International Women's Day
Crown Holdings, Inc. Declares Dividend And Authorizes Share Repurchases
![](/sites/default/files/styles/article_teaser_image/public/fields/images/article/pexels-fauxels-3184433.jpg?itok=_PrL8YHQ)