Wellness Drinks
![A male-presenting person drinks out of an aluminum can outdoors.](/sites/default/files/2022-06/wellness_pexels-andrea-piacquadio-3767356_2x.jpg)
Functional beverages deliver benefits beyond basic nutritional value, with benefits ranging from brain health to boosted immune systems. Consumer interest in these products bears out in the data. The global functional beverage market size was estimated at nearly $120 billion (USD) in 2021 and is projected to grow at a compound annual growth rate (CAGR) of 10.49%, reaching $198.1 billion by 2026.1
In the U.S. alone, the country’s $48.4 billion functional beverage market is forecast to grow at a CAGR of 6.6% through 2025, according to Euromonitor. Energy drinks make up the largest share of the U.S. functional beverage market at an estimated $18.6 billion, followed by sports drinks at $10.4 billion.1 The functional beverage market is also exploding in Europe, forecasted to achieve a CAGR of 6.4% in the EMEA region between 2019 and 2024.2
With this sharper focus on mindfulness, brands must consider every element of a product carefully – from its source ingredients to its packaging. Metal packaging has proven to be a popular choice where sustainable packaging for functional beverages is concerned. Health, well-being and sustainability are natural companions, so when a “mindful” beverage is placed in a 100% and infinitely recyclable metal container, a formidable lifestyle combination is created. Metal, eco-friendly packaging provides the ultimate on-the-go convenience to consumers. From single-serve sizes to larger formats, the versatility of metal is being harnessed more and more for healthy and functional beverage categories.
1 https://foodinstitute.com/focus/functional-beverage-market-percolating/
2 Euromonitor – via https://www.glanbianutritionals.com/en-gb/nutri-knowledge-center/insights/exploring-functional-beverage-growth-opportunities-european-food
Wellness Drinks in the Market
Crown Holdings, Inc. Reports Third Quarter 2018 Results
Crown Holdings Schedules Third Quarter 2018 Earnings Conference Call
![Light blue tin with red, pink, and yellow roses and Cadbury Roses Chocolates written across the top](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Mondelez_Cadbury%20Roses_80th%20Anniversary%20Tin.jpg?itok=UK1LIUo1)
Crown Partners with Mondelez "Cadbury Roses" to Celebrate 80 Years of Excellence
![Operations Leadership Development Program (OLDP)](/sites/default/files/styles/article_teaser_image/public/fields/images/article/IMG_5493.jpg?itok=NAgiOUzA)
Crown Kicks Off New Operations Leadership Development Program
![Ballantine's Blended Scotch Whisky](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Ballantines_0.jpg?itok=Z1Z1VE2k)
Supporting the World of Whisky
![Crown IMDA Award](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Craft%20Can%20Award%20with%20Can.jpg?itok=28vSCMJv)
Crown Triumphs at the 2018 IMDA Awards
Crown Holdings, Inc. Reports Second Quarter 2018 Results
Crown Holdings Schedules Second Quarter 2018 Earnings Conference Call
![Coca-Cola Turkey thermochromic cans](/sites/default/files/styles/article_teaser_image/public/fields/images/article/coke_turkey-thermochromic_0.jpg?itok=_3SJFOx1)
Crown Helps Coca-Cola Turkey Go Thermochromic for Summer Promo
![Fact Tab and Front](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Fact-Tab-and-Front.jpg?itok=XJcqVmiq)
CrownConnect™ Facilitates New Industry-First “Almond” Blockchain Technology For Fact Water
![Solar Panels at the Crown facility in Spartanburg, South Carolina](/themes/_custom/sd/empty-pixel.gif)
Crown’s Spartanburg Plant To Offset One-Third of Its Electricity Usage With Significant Solar Panel Installation
A Picture Speaks a Thousand Words – Part II
A Picture Speaks a Thousand Words – Part I
![sample of various finishes](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Finishes_1.jpg?itok=XJSERHMj)
Package Design: Dazzling Consumers with Color and Special Finishes
![Crown Craft Brewers Conference 2018 - Graphics Training and Seamer School](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Crown_Craft%20Brewers%20Conference%202018_Graphics%20Training%20%26%20Seamer%20School%20%281%29.jpg?itok=TvaCyyht)
Craft Brewers Get a Taste of Seaming and Can Design
![Decorative Tins for Ballantine's Scotch](/sites/default/files/styles/article_teaser_image/public/fields/images/article/group2.jpg?itok=ceG6o7Nv)
Crown Highlights Benefits of Metal Packaging Ahead of World Whisky Day
![Proraso Tin by Crown](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Proraso_Snapshot.jpg?itok=KTBZ2mHE)
Nostalgic Men’s Grooming Brand Proraso Chooses Premium Metal Packaging from Crown for Form And Function
![Beverage cans](/sites/default/files/styles/article_teaser_image/public/fields/images/article/part%202.jpg?itok=iz1wLvHY)
Designing Desirability Series: The Benefits of Metal Packaging
![Promotional Packaging](/sites/default/files/styles/article_teaser_image/public/fields/images/article/part%201.jpg?itok=mCK_Hpdt)