Wellness Drinks
![A male-presenting person drinks out of an aluminum can outdoors.](/sites/default/files/2022-06/wellness_pexels-andrea-piacquadio-3767356_2x.jpg)
Functional beverages deliver benefits beyond basic nutritional value, with benefits ranging from brain health to boosted immune systems. Consumer interest in these products bears out in the data. The global functional beverage market size was estimated at nearly $120 billion (USD) in 2021 and is projected to grow at a compound annual growth rate (CAGR) of 10.49%, reaching $198.1 billion by 2026.1
In the U.S. alone, the country’s $48.4 billion functional beverage market is forecast to grow at a CAGR of 6.6% through 2025, according to Euromonitor. Energy drinks make up the largest share of the U.S. functional beverage market at an estimated $18.6 billion, followed by sports drinks at $10.4 billion.1 The functional beverage market is also exploding in Europe, forecasted to achieve a CAGR of 6.4% in the EMEA region between 2019 and 2024.2
With this sharper focus on mindfulness, brands must consider every element of a product carefully – from its source ingredients to its packaging. Metal packaging has proven to be a popular choice where sustainable packaging for functional beverages is concerned. Health, well-being and sustainability are natural companions, so when a “mindful” beverage is placed in a 100% and infinitely recyclable metal container, a formidable lifestyle combination is created. Metal, eco-friendly packaging provides the ultimate on-the-go convenience to consumers. From single-serve sizes to larger formats, the versatility of metal is being harnessed more and more for healthy and functional beverage categories.
1 https://foodinstitute.com/focus/functional-beverage-market-percolating/
2 Euromonitor – via https://www.glanbianutritionals.com/en-gb/nutri-knowledge-center/insights/exploring-functional-beverage-growth-opportunities-european-food
Wellness Drinks in the Market
![](/sites/default/files/styles/article_teaser_image/public/migrate-article-body-image/logo_metalrecyclesforever.jpg?itok=O7RG1B6P)
Celebrate Earth Day with the Most Recycled Beverage Package in the World
![logo for Craft Brewers Conference](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Craft_Brewers_Conference_2016.58fcb360cb4aa.jpg?itok=Cmu12pO2)
A “Fresh” Outlook on Craft Beer
Crown Holdings Schedules First Quarter 2018 Earnings Conference Call
Crown Holdings Completes Signode Acquisition
![Corned Beef Can Unopened](/sites/default/files/styles/article_teaser_image/public/fields/images/article/corned-beef-unopened.jpg?itok=yt3et5W9)
Celebrate Saint Patrick’s Day with Cans!
![Can life cycle](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Crown_CanLifeCycle_web.png?itok=15AF2vRG)
Beverage Cans Come Full Circle
![](/sites/default/files/styles/article_teaser_image/public/fields/images/article/GraphicsStudio.jpg?itok=KRh_h3UA)
Crown Invests in Capabilities of Its Bevcan Graphics Studio, Delivering a 26 Percent Increase in Activity
![Brunel Design Challenge participants with a Reset Re-Jar concept](/themes/_custom/sd/empty-pixel.gif)
Collaboration for Future Metal Packaging Innovation
![canned salmon and vegetables](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Crown-canned-foods-on-shelf.jpg?itok=pBVKB4TM)
Let's Celebrate National Canned Food Month!
![Eurocapper](/sites/default/files/styles/article_teaser_image/public/fields/images/article/eurocapper.jpg?itok=OW0_9RAM)
Crown Helps Food Manufacturers Lower Total Cost Of Ownership With New Capping Solutions Package
![Coca cola revel inks](/sites/default/files/styles/article_teaser_image/public/fields/images/article/22548876_1940862799570061_8467082300041259543_o.jpg?itok=vzIb7Zqs)
Crown's Thermochromic "Reveal" Ink Technology Makes Commercial Debut With Coca-Cola
Crown Holdings, Inc. Reports Fourth Quarter 2017 Results
![](/sites/default/files/styles/article_teaser_image/public/fields/images/article/NobleRey1.jpg?itok=NgAV35Uw)
Neodif Brings Noble Rey Beer To The French Market In Partnership With Crown
Crown Holdings Announces Pricing of Senior Notes
Connecting with Consumers through Packaging
/C O R R E C T I O N -- Crown Holdings, Inc./
![Eklo flavored water in cans](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Eklo%20Water%20Image.png?itok=zrLS6iUU)
Crown and Eklo Water Bring First Flavored Water Packed in Cans to Brazil
Crown Holdings Schedules Fourth Quarter 2017 Earnings Conference Call
Crown Demonstrates Significant Progress Toward Sustainability Goals In New Digital Report
![Cans Sustainability](/sites/default/files/styles/article_teaser_image/public/fields/images/article/ThinkstockPhotos-836052018.jpg?itok=aDPw6y8f)