Coca-Cola Delivers Greater Variety to Brazilian Consumers with Slimmer Format Beverage Packaging From Crown

Crown now has the largest beverage can portfolio in the country
Wednesday, January 25, 2017
Beverage Packaging
Innovation

Philadelphia, PA — January 25, 2017. CROWN Embalagens Metálicas da Amazônia S.A. (CROWN Brazil), a joint venture of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com) and Évora S.A. of Porto Alegre, Brazil, has partnered with Coca-Cola to introduce a 220ml sleek style beverage can to local consumers. Produced at Crown’s plant in Cabreuva, the sleek style format addresses consumer demand for smaller portion sizes and greater product variety.

The functional and sophisticated format will be used for Coca-Cola lines: Coke Zero, Coke Life, Coca-Cola, Fanta, Grape Fanta, Sprite and Guaraná Kuat. It joins Coca-Cola’s line of standard 355ml and 250ml size beverage cans for soft drinks.

“Helping consumers experience our products in new ways remains a primary goal at Coca-Cola,” stated Mario Sergio Gomes, Global Procurement Director for Latin America. “Crown’s innovative 220ml beverage can format satisfies the preferences of modern Brazilian consumers while also adding noteworthy progression and variety to our product line.”

Like all aluminum cans, the 220ml can is infinitely recyclable, provides an effective barrier against light and oxygen, and has significant shelf life properties. The can size also meets consumer preferences in terms of it being lighter, easier to hold, transportable and faster to chill than larger sizes.

“Partnering with Coca-Cola to create a beverage package that not only gives consumers more options, but creates visual impact on the shelf and aligns with consumer demands was a win-win,” said Wilmar Arinelli, President, CROWN Embalagens Metálicas da Amazônia S.A. “We look forward to continued collaboration with Coca-Cola and other regional brands to meet the evolving needs of Brazilian consumers.”

The 220 ml sleek style beverage can brings CROWN Brazil’s portfolio to ten different sizes – the largest portfolio in the country. Other sizes available on the market are the 250ml slim style, 269ml, 310ml, 355ml and 425ml sleek style cans and 250ml, 355ml, 473ml and 550ml standard cans.

About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.

For more information, contact:

In South America: Wilmar Arinelli, President, CROWN Embalagens Metálicas da Amazônia S.A.; Tel: 55 11 4529 1006; Email: wilmar.arinelli@crowncork.com.br

In the United States: Ron Skotleski, Director of Marketing; Tel: (215) 718-1303 Email: ron.skotleski@crowncork.com

In Europe: Matthew Twiss, Marketing & Business Development Director; Tel: 41 41 759 10 02; Email: Matthew.Twiss@eur.crowncork.com

In Asia: Evelyn Lim, CROWN Asia Pacific Holdings Ltd; Tel: 65 6229-4829; Email: Evelyn.Lim@crowncork.com.sg

For editorial inquiries: Thomas T. Fischer, Vice President Investor Relations and Corporate Affairs; Tel: (215) 552-3720; Email: thomas.fischer@crowncork.com

Customer Impact
  • Sleek style format meets demands for portion control and product variety
  • Adds convenience in terms of portability and ability to chill quickly
  • Size stands out on retail shelves

Related Articles