Crown Helps Coca-Cola Turkey Go Thermochromic for Summer Promo

Coca-Cola Turkey thermochromic cans
Wednesday, June 27, 2018
Beverage Packaging
Innovation

Philadelphia, PA – June 27, 2018. Coca-Cola Turkey has launched its summer promotional range, making unprecedented use of thermochromic inks to add color, function, and fun to ten new aluminum beverage can designs. Historically, one or two thermochromic inks have been combined to communicate temperature changes. For the first time, Coca-Cola Turkey is using thermochromic ink technology as a true decorative tool, making it an integral part of how the can looks. Four separate inks have been used to create bright designs that stand out when the cans are chilled and the drinks ready for consumption. 

The designs featured on Coke Red and Coke Zero beverage cans all have summer themes, ranging from ice cubes and palm trees to sandals and sailing boats. The images are colorless at ambient temperature and change to colorful patterns when the drink is chilled and ready for consumption. 

“Crown worked with dedication to facilitate the complex printing process of the four inks, a novelty in our line of work,” said Matt Twiss, Marketing & Business Development Director at Crown Bevcan Europe & Middle East. “While we have used thermochromic ink technology for many commercial applications, the Coca-Cola campaign highlights its potential as a decorative tool, conveying a message of freshness and fun in an aesthetically pleasing and original way. The inks also encourage consumers to interact with the brand at the point of sale and during consumption.” 

Coca-Cola launched the summer campaign with a video featuring Turkish movie stars taking a refreshing dip in the Mediterranean and enjoying a Coke.

The cans are produced at Crown’s Osmaniye plant, in central southern Turkey, a state-of-the-art production facility with the capacity to produce approximately two billion cans per year. A total of 70 million units will be produced in 2018 for this campaign alone, with a large number already in the retail supply chain.


About Crown Holdings, Inc. 

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com. For employment opportunities at Crown, please visit www.crowncork.com/careers.

For more information, contact: 

In Europe: Matt Twiss, Marketing & Business Development Director, Crown Bevcan Europe and Middle East; Tel: 41 41 759 10 02; Email: Matthew.Twiss@eur.crowncork.com 

In the United States: Ron Skotleski, Director of Marketing, North America, Crown Beverage Packaging; Tel: (215) 718-1303; Email: Ron.Skotleski@crowncork.com 

In South America: Fabio Braido, Commercial Coordinator Crown Embalagens Metalicas da Amazonia S.A.; Tel:  55 11 4529-1081; Email: Fabio.Braido@crowncork.com.br   

In Mexico: Ramiro Barney, Commercial Director, Crown Beverage Packaging Mexico; Tel: 52 (722)
275 5810; Email: Ramiro.Barney@famosa.com.mx 

In Asia Pacific: Robert Bourque, President, Crown Asia Pacific Holdings Ltd; Tel: 65 6229-4880; Email: Robert.Bourque@crowncork.com.sg 

For editorial inquiries: Maria Ciubotaru, Associate Vice President, ABI, a Finn Partners Company; Tel: 44 207 017 8345; Email: maria.ciubotaru@finnpartners.com 

 

Finishes
Thermochromic
How it Works

Thermochromic inks change color at a specified temperature as the product is chilled. Beverage cans using these inks have two distinct visual states: at ambient temperature and at chilled/cold temperature.

Customer Impact
  • Bright designs stand out when the cans are cold enough for consumption
  • Adds element of fun to engage consumers during a summer promotional campaign
  • Unique way to communicate product freshness

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