Metal has long been viewed as a packaging format with exceptional sustainability credentials and its recycling is unique because it entails a true material-to-material loop.

A new innovation designed to connect brands with end-users, called CrownSmart™ , is set to transform the beverage packaging industry.

Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), a leading supplier of metal packaging products worldwide, has announced the appointment of Dr. William Harrison to the College of Engineering at Swansea University (UK).

Brands are continually seeking new ideas and different means by which to engage consumers and they look to their packaging partners for new inspiration and concepts.