Beauty Products
![Jean Paul Gaultier "Le Male" Two custom luxury boxes. Aluminum tin cans with image of superman flying through tin for Jean Paul Gaultier Le Male fragrance with text "I Love Gaultier"](/sites/default/files/2022-08/gaultier-super-man-2x.jpg)
In an ever-crowded marketplace, consumers continue to invest in products that resonate with their own lifestyles, priorities and goals. To create a compelling product that makes a lasting connection, brands can utilize metal packaging’s diverse design possibilities for innovative shaping, decorative and graphic techniques that capture individual attention and foster engagement.
Particularly in the personal care space, which often includes high-end beauty, cosmetic and fragrance items, brands are tasked with communicating to consumers that their products are worth the investment. Metal is an ideal secondary packaging material to communicate a sense of luxury and value to consumers—especially when it is used as the backdrop for the myriad of decorative enhancements and printing techniques that are available to convey elegance, quality and sophistication.
The material can also be leveraged for its inherent versatility in size and shape, which enables customization that helps visually convey a brand’s promise and distinguish it from the competition, as well as supports long-term brand exposure. When used to create a presentation-ready container for gift sets, samples or cross-product promotions, metal can be reused, which extends brand visibility and offers a strong marketing benefit.
Ultimately, the ‘beauty’ of innovative metal product packaging is its ability to establish a unique bond with consumers, which can ultimately add credibility, grow product sales and build brand loyalty.
Related Stories
![Forward Initiative III](/themes/_custom/sd/empty-pixel.gif)
Calling All Future Leaders of Crown!
![](/themes/_custom/sd/empty-pixel.gif)
Third Cycle Of Crown’s Forward Initiative To Begin Accepting Applications In 2018
![Walkers Holiday Tin](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Walkers%20festive%20shapes_1.jpg?itok=xEm-7J00)
‘Tis the Season for Holiday Packaging
Crown Holdings Announces Acquisition of Signode Industrial Group Holdings
![](/sites/default/files/styles/article_teaser_image/public/fields/images/article/IMG_1719.jpg?itok=zIXylJ_o)
Crown Expands Presence In Asia Pacific Region With Its First Beverage Can Manufacturing Plant In Indonesia
![BOTTLETOP ceiling made of Crown Beverage Cans](/sites/default/files/styles/article_teaser_image/public/fields/images/article/BOTTLETOP-84-Regent-St_0.jpg?itok=VpNHKWdi)
Crown Cans Reach New Heights in Bespoke Ceiling Installation for Bottletop Retail Store
![Trinidad and Tobago Manufacturers Association’s (TTMA) 4th annual Excellence in Manufacturing Award](/sites/default/files/styles/article_teaser_image/public/fields/images/article/TTM_2771.jpg?itok=hNM69CMC)
Crown Lithography Trinidad Recognized for Green Efforts
![Pumpkin Pie](/sites/default/files/styles/article_teaser_image/public/fields/images/article/pexels-photo-248469.jpeg?itok=tdgGIM2j)
As Easy as Pie!
![Island Records Beer Range](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Island_Records_Beer_Range.jpg?itok=XipJ4pVa)
Island Records and Crown — World’s Best Can
Across Formats and Around the World, Beverage Cans Lead the Way in Recycling
Crown Maintains Leadership Position With CDP for Second Consecutive Year
![](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Fanta%20Halloween%20Group_Approved%20by%20customer%20and%20crown.jpg?itok=yOlXFNBH)
A Spooktacular Occasion for Packaging
![Internet of Things](/sites/default/files/styles/article_teaser_image/public/fields/images/article/landscape.jpg?itok=95ZDNM4x)
Smart Packaging Pushes Boundaries
Crown Holdings, Inc. Reports Third Quarter 2017 Results
![Manufacturing Food Cans](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Stock%20Photo_General%20Manufacturing_Food%20Cans_External%20Use.jpg?itok=ZFfJ5C8z)
Let’s Celebrate Manufacturing Day!
![La Colombe metal coffee packaging design](/sites/default/files/styles/article_teaser_image/public/fields/images/article/la%20colombe.jpg?itok=A0yg1A0h)
Breaking New Ground with Coffee Packaging Design
Crown Holdings Schedules Third Quarter 2017 Earnings Conference Call
![](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Ulotka_Orbit_Front.jpg?itok=TCizl_FQ)
Crown’s Orbit® Closure Makes Its Debut in Poland
![SuperEnd lightweight beverage can end](/sites/default/files/styles/article_teaser_image/public/fields/images/article/SuperEnd-beverage-end-lightweight.jpg?itok=x2VloEei)
New Lightweight Beverage End from Crown Helps Beverage Brands Enhance Sustainability Credentials
![CROWN Colorful world](/sites/default/files/styles/article_teaser_image/public/fields/images/article/CROWN_Colourfulworld_DecorativeFinishRange2017.jpg?itok=u18xj_1W)