Global Growth of Beverage Cans
![Several male-presenting people sit outdoors and clink glasses together.](/sites/default/files/2022-06/global_growth_option_2_iStock-186575174_2x.jpg)
This rising adoption of the aluminum can is attributable to several factors, including the format’s sustainability credentials and convenience, an increase in off-premise consumption as well as consumer demand for new beverage options (e.g., energy drinks, seltzers, and craft beers) where cans are the preferred package. We remain confident in the future of the format, with all signs pointing toward greater traction. This includes prominent beverage brands building new facilities to significantly grow can-filling capacity, the rise in e-commerce and direct-to-consumer retail, increasing incomes and young populations supporting consumption trends and further expansion opportunities in beverage categories like energy drinks, wine and liquor/cocktails.
The inherent characteristics of beverage cans also meet consumer needs in ways that no other packaging format can. Metal packaging is lightweight and convenient to carry, serve from and enjoy. It is durable, protecting the product within and maintaining its freshness. In addition, and critical to modern consumers: Cans are extremely sustainable and represent packaging they can feel good about.
No matter which part of the world you are in, the trend is the same: consumers are increasingly reaching for beverage cans. Here is a window into what is happening in some of Crown’s key markets:
The Americas
North America Highlights
- Energy drinks, spiked seltzers, canned cocktails and flavored waters are poised for above-market growth.
Mexico Highlights
- Beer cans represented 80% of Mexico’s can market in 2021.
- The region continues to shift toward cans and away from returnable glass.
Brazil Highlights
- The country’s alcohol market continues to see a meaningful shift toward beer cans. It is anticipated that in 2022, 64% of beer will be in cans, versus 48% in 2015.
Europe
- This region remains a strong proponent and consumer of cans, with the market reaching a volume of nearly 90 billion cans and growing at a 4-6% CAGR.
- Increased awareness of metal and its sustainable attributes, along with off-premise consumption habits, are creating greater preference for the format.
- Consumers are also reaching for cans as they search for product variety and more premium, aesthetically pleasing custom can designs.
Southeast Asia
- Increasing household incomes and young populations, greater interest in sustainable packaging and growing demand for smaller serving sizes are all helping to drive the beverage can’s popularity in countries such as Cambodia, Thailand and Vietnam.
In the News
![Woman and girl selecting a can of food](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Stock%20Photo_Mother%20%26%20Daughter%20in%20Supermarket_External%20Use-1600x1600.jpg?itok=JOQIZ8f9)
An Un-CAN-ventional Approach To A Wholesome Lifestyle
![Easylift™ can](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Easylift_0.jpg?itok=2caZ5CPo)
Food Cans: Offering Value that Stands the Test of Time
Supporting Those Who Serve Our Nation
![Company Founder, William Painter](/sites/default/files/styles/article_teaser_image/public/fields/images/article/William_Painter.jpg?itok=L3TXBn_x)
Happy National Inventor’s Day!
Crown Holdings, Inc. Announces Senior Management Changes
Crown Holdings, Inc. Reports Fourth Quarter 2016 Results
![](/sites/default/files/styles/article_teaser_image/public/fields/images/article/CocaCola%20220ml%20Single.jpg?itok=m5DProyh)
Coca-Cola Delivers Greater Variety to Brazilian Consumers with Slimmer Format Beverage Packaging From Crown
![Woman Enjoying a Beverage Outdoors](/sites/default/files/styles/article_teaser_image/public/fields/images/article/15ABI0012_Offset_242007_Woman-bev-cans-outdoors2.jpg?itok=P3RTKFPT)
Raise Your Can! Crown Celebrates Beer Can Appreciation Day
![Oscar Blanco](/sites/default/files/styles/article_teaser_image/public/fields/images/article/oscar-blanco.jpg?itok=BKonjzii)
Crown Hires Its 150th Veteran in the United States Through the Company’s Military Hiring Program
![PET containers](/sites/default/files/styles/article_teaser_image/public/fields/images/article/crown-pet-containers.jpg?itok=UO83R046)
Crown's New Closure Technology for PET Containers Overcomes Past Compatibility Challenges
Crown Holdings Schedules Fourth Quarter 2016 Earnings Conference Call
![Young Girl Making Soup](/sites/default/files/styles/article_teaser_image/public/fields/images/article/15ABI0012_Corbis_42_69333668_Retouch_Young%20girl-cooking.jpg?itok=2ywgdI0Q)
10 Fun Facts in Honor of National Soup Month
![](/themes/_custom/sd/empty-pixel.gif)
Crown Recognized for Innovation and Graphics Capabilities with Three Asia Cantech 2016 Awards
Crown Scores Big in 2016 for Innovative Packaging Designs
![](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Crown%20-%20RevealTechnology-2_0.jpg?itok=XfWMBpml)
Crown’s New Temperature Sensitive Inks Help Brands Improve Consumer Engagement
![IMDA Excellence in Decorating Awards 2016](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Awards%20with%20bevog%20cans%20Award%205.jpg?itok=_0meVpdn)
Crown Leads Clean Sweep at the International Metal Decorators Association Excellence in Decorating Awards
![McCall Farms' Boiled Peanuts](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Peanut%20Patch%20Pop%20Top%20%284%29.jpg?itok=SMWEEzHr)
Crown Partners with McCall Farms to Bring Convenience to the Food Service Industry
![Canmaker "Can of the Year" Awards 2016](/sites/default/files/styles/article_teaser_image/public/fields/images/article/Canmaker%20Award_%204.jpg?itok=EEeLVGq4)
Crown Wins Can of the Year 2016 and Silver in the ‘Ends, Caps and Closures’ Category of the Canmaker ‘Cans of the Year’ Awards
![Chivas Regal Generosity Amplified Tins](/sites/default/files/styles/article_teaser_image/public/fields/images/article/IMG_4023.jpg?itok=0xfvDSgS)
Chivas Regal Further Embraces Craftsmanship with Distinctively Shaped Tin From Crown
![World Beverage Innovation Awards 2016](/themes/_custom/sd/empty-pixel.gif)